The Social Case as a Business Case: Making Sense of Social Entrepreneurship from an Ordonomic Perspective
Publikation: Arbeits- oder Diskussionspapiere und Berichte › Arbeits- oder Diskussionspapiere
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Halle-Wittenberg: Martin-Luther-Universität Halle-Wittenberg, 2009. (Diskussionspapiere; Band 2009, Nr. 15).
Publikation: Arbeits- oder Diskussionspapiere und Berichte › Arbeits- oder Diskussionspapiere
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TY - UNPB
T1 - The Social Case as a Business Case
T2 - Making Sense of Social Entrepreneurship from an Ordonomic Perspective
AU - Beckmann, Markus
PY - 2009
Y1 - 2009
N2 - This article discusses how the theoretical perspective of ordonomics provides a framework for better understanding and advancing the practice of social entrepreneurship. From an ordonomic perspective, the concept of social entrepreneurship offers a semantic innovation (at the ideas level) whose potential for social innovation can be fully reaped only if it is used as a heuristics for social structural change (on the institutions level). Social entrepreneurs recognize relevant social problems, interpret them as an entrepreneurial challenge, and succeed in turning what was a social case into a business case in a broader sense. Using the real-life example of a successful eco-social entrepreneur, the article demonstrates that such win-win solutions can be reconstructed as the sophisticated management of social dilemmas. It sketches a strategy matrix for the practice of social entrepreneurship and distinguishes four paradigmatic strategies social entrepreneurs can employ to create win-win scenarios by changing the rules of the game to overcome undesirable social dilemmas. The article concludes by discussing social entrepreneurship in the context of new governance processes and highlights key similarities and differences to the concept of corporate citizenship.
AB - This article discusses how the theoretical perspective of ordonomics provides a framework for better understanding and advancing the practice of social entrepreneurship. From an ordonomic perspective, the concept of social entrepreneurship offers a semantic innovation (at the ideas level) whose potential for social innovation can be fully reaped only if it is used as a heuristics for social structural change (on the institutions level). Social entrepreneurs recognize relevant social problems, interpret them as an entrepreneurial challenge, and succeed in turning what was a social case into a business case in a broader sense. Using the real-life example of a successful eco-social entrepreneur, the article demonstrates that such win-win solutions can be reconstructed as the sophisticated management of social dilemmas. It sketches a strategy matrix for the practice of social entrepreneurship and distinguishes four paradigmatic strategies social entrepreneurs can employ to create win-win scenarios by changing the rules of the game to overcome undesirable social dilemmas. The article concludes by discussing social entrepreneurship in the context of new governance processes and highlights key similarities and differences to the concept of corporate citizenship.
KW - Sustainability sciences, Management & Economics
KW - Social Entrepreneurship
KW - Ordonomik
KW - Bindungen
KW - Strategisches Management
KW - Corporate Citizenship
KW - Semantik
KW - Sozialstruktur
KW - Wirtschaftsethik
KW - Unternehmensethik
KW - Social Entrepreneurship
KW - Ordonomics
KW - Commitments
KW - Strategic Management
KW - Corporate Citizenship
KW - Semantics
KW - Social Structure
KW - Business Ethics
M3 - Working papers
SN - 978-3-86829-198-8
T3 - Diskussionspapiere
BT - The Social Case as a Business Case
PB - Martin-Luther-Universität Halle-Wittenberg
CY - Halle-Wittenberg
ER -