The Social Case as a Business Case: Making Sense of Social Entrepreneurship from an Ordonomic Perspective

Publikation: Arbeits- oder Diskussionspapiere und BerichteArbeits- oder Diskussionspapiere

Standard

The Social Case as a Business Case: Making Sense of Social Entrepreneurship from an Ordonomic Perspective. / Beckmann, Markus.
Halle-Wittenberg: Martin-Luther-Universität Halle-Wittenberg, 2009. (Diskussionspapiere; Band 2009, Nr. 15).

Publikation: Arbeits- oder Diskussionspapiere und BerichteArbeits- oder Diskussionspapiere

Harvard

Beckmann, M 2009 'The Social Case as a Business Case: Making Sense of Social Entrepreneurship from an Ordonomic Perspective' Diskussionspapiere, Nr. 15, Bd. 2009, Martin-Luther-Universität Halle-Wittenberg, Halle-Wittenberg. <http://ethik.wiwi.uni-halle.de/forschung/news199874/>

APA

Vancouver

Beckmann M. The Social Case as a Business Case: Making Sense of Social Entrepreneurship from an Ordonomic Perspective. Halle-Wittenberg: Martin-Luther-Universität Halle-Wittenberg. 2009. (Diskussionspapiere; 15).

Bibtex

@techreport{c0cfaa31fd464e8db10f64a0e0868c62,
title = "The Social Case as a Business Case: Making Sense of Social Entrepreneurship from an Ordonomic Perspective",
abstract = "This article discusses how the theoretical perspective of ordonomics provides a framework for better understanding and advancing the practice of social entrepreneurship. From an ordonomic perspective, the concept of social entrepreneurship offers a semantic innovation (at the ideas level) whose potential for social innovation can be fully reaped only if it is used as a heuristics for social structural change (on the institutions level). Social entrepreneurs recognize relevant social problems, interpret them as an entrepreneurial challenge, and succeed in turning what was a social case into a business case in a broader sense. Using the real-life example of a successful eco-social entrepreneur, the article demonstrates that such win-win solutions can be reconstructed as the sophisticated management of social dilemmas. It sketches a strategy matrix for the practice of social entrepreneurship and distinguishes four paradigmatic strategies social entrepreneurs can employ to create win-win scenarios by changing the rules of the game to overcome undesirable social dilemmas. The article concludes by discussing social entrepreneurship in the context of new governance processes and highlights key similarities and differences to the concept of corporate citizenship.",
keywords = "Sustainability sciences, Management &amp; Economics, Social Entrepreneurship, Ordonomik, Bindungen, Strategisches Management, Corporate Citizenship, Semantik, Sozialstruktur, Wirtschaftsethik, Unternehmensethik, Social Entrepreneurship, Ordonomics, Commitments, Strategic Management, Corporate Citizenship, Semantics, Social Structure, Business Ethics",
author = "Markus Beckmann",
year = "2009",
language = "English",
isbn = "978-3-86829-198-8",
series = "Diskussionspapiere",
publisher = "Martin-Luther-Universit{\"a}t Halle-Wittenberg",
number = "15",
address = "Germany",
type = "WorkingPaper",
institution = "Martin-Luther-Universit{\"a}t Halle-Wittenberg",

}

RIS

TY - UNPB

T1 - The Social Case as a Business Case

T2 - Making Sense of Social Entrepreneurship from an Ordonomic Perspective

AU - Beckmann, Markus

PY - 2009

Y1 - 2009

N2 - This article discusses how the theoretical perspective of ordonomics provides a framework for better understanding and advancing the practice of social entrepreneurship. From an ordonomic perspective, the concept of social entrepreneurship offers a semantic innovation (at the ideas level) whose potential for social innovation can be fully reaped only if it is used as a heuristics for social structural change (on the institutions level). Social entrepreneurs recognize relevant social problems, interpret them as an entrepreneurial challenge, and succeed in turning what was a social case into a business case in a broader sense. Using the real-life example of a successful eco-social entrepreneur, the article demonstrates that such win-win solutions can be reconstructed as the sophisticated management of social dilemmas. It sketches a strategy matrix for the practice of social entrepreneurship and distinguishes four paradigmatic strategies social entrepreneurs can employ to create win-win scenarios by changing the rules of the game to overcome undesirable social dilemmas. The article concludes by discussing social entrepreneurship in the context of new governance processes and highlights key similarities and differences to the concept of corporate citizenship.

AB - This article discusses how the theoretical perspective of ordonomics provides a framework for better understanding and advancing the practice of social entrepreneurship. From an ordonomic perspective, the concept of social entrepreneurship offers a semantic innovation (at the ideas level) whose potential for social innovation can be fully reaped only if it is used as a heuristics for social structural change (on the institutions level). Social entrepreneurs recognize relevant social problems, interpret them as an entrepreneurial challenge, and succeed in turning what was a social case into a business case in a broader sense. Using the real-life example of a successful eco-social entrepreneur, the article demonstrates that such win-win solutions can be reconstructed as the sophisticated management of social dilemmas. It sketches a strategy matrix for the practice of social entrepreneurship and distinguishes four paradigmatic strategies social entrepreneurs can employ to create win-win scenarios by changing the rules of the game to overcome undesirable social dilemmas. The article concludes by discussing social entrepreneurship in the context of new governance processes and highlights key similarities and differences to the concept of corporate citizenship.

KW - Sustainability sciences, Management &amp; Economics

KW - Social Entrepreneurship

KW - Ordonomik

KW - Bindungen

KW - Strategisches Management

KW - Corporate Citizenship

KW - Semantik

KW - Sozialstruktur

KW - Wirtschaftsethik

KW - Unternehmensethik

KW - Social Entrepreneurship

KW - Ordonomics

KW - Commitments

KW - Strategic Management

KW - Corporate Citizenship

KW - Semantics

KW - Social Structure

KW - Business Ethics

M3 - Working papers

SN - 978-3-86829-198-8

T3 - Diskussionspapiere

BT - The Social Case as a Business Case

PB - Martin-Luther-Universität Halle-Wittenberg

CY - Halle-Wittenberg

ER -

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