TY - JOUR

T1 - The interaction of ecological norm orientation and external factors in the domain of travel mode choice behavior

AU - Matthies, Ellen

AU - Blöbaum, Anke

AU - Hunecke, Marcel

AU - Höger, Rainer

N1 - Conference code: 27

PY - 2000/7/1

Y1 - 2000/7/1

N2 - The interaction between ecological norm orientation and external conditions of proenvironmental behavior is investigated in an experimental field study. Schwartz's norm activation model (1977) is applied to the domain of travel mode choice. In a random sample covering 160 persons 'fare' has been experimentally manipulated by the distribution of free tickets whereas 'distance to station' has been varied through selection of test subjects. Results indicate that ecological norm orientation and fare are similar strong predictors of travel mode choice. Theoretical and practical implications of the findings are discussed.

AB - The interaction between ecological norm orientation and external conditions of proenvironmental behavior is investigated in an experimental field study. Schwartz's norm activation model (1977) is applied to the domain of travel mode choice. In a random sample covering 160 persons 'fare' has been experimentally manipulated by the distribution of free tickets whereas 'distance to station' has been varied through selection of test subjects. Results indicate that ecological norm orientation and fare are similar strong predictors of travel mode choice. Theoretical and practical implications of the findings are discussed.

KW - Business psychology

UR - https://www.mendeley.com/catalogue/ca54dd29-d620-375b-8242-05b9ba81128e/

U2 - 10.1080/00207594.2000.20000727

DO - 10.1080/00207594.2000.20000727

M3 - Conference abstract in journal

VL - 35

SP - 294

EP - 295

JO - International Journal of Psychology

JF - International Journal of Psychology

SN - 0020-7594

IS - 3-4

T2 - 27th International Congress of Psychology - 2000

Y2 - 23 August 2000 through 28 August 2000

ER -