Teaching personal initiative beats traditional training in boosting small business in West Africa
Publikationen: Beiträge in Zeitschriften › Zeitschriftenaufsätze
Authors
Standard business training programs aim to boost the incomes of the millions of self-employed business owners in developing countries by teaching basic financial and marketing practices, yet the impacts of such programs are mixed. We test whether a psychology-based personal initiative training approach which teaches and promotes a proactive mindset that focuses on entrepreneurial behaviors can have more success. A randomized controlled trial in Togo assigned microenterprise owners to a control group (N=500); a leading business training program (N=500); or to personal initiative training (N=500). Four follow-up surveys track firm outcomes over two years and show personal initiative training increases firm profits by 30 percent, compared to a statistically insignificant 11 percent for traditional training. The training is cost-effective, paying for itself within one year.
Originalsprache | Englisch |
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Zeitschrift | Science |
Band | 357 |
Ausgabennummer | 6357 |
Seiten (von - bis) | 1287-1290 |
Anzahl der Seiten | 4 |
ISSN | 0036-8075 |
DOIs | |
Publikationsstatus | Erschienen - 22.09.2017 |
- Entrepreneurship
- Wirtschaftspsychologie