Real-Time Advertising

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Real-Time Advertising. / Stange, Martin; Funk, Burkhardt.

in: Business and Information Systems Engineering, Jahrgang 6, Nr. 5, 10.2014, S. 305-308.

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

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@article{dacce7f0889c4006b095589acc91521e,
title = "Real-Time Advertising",
abstract = "RTA has been increasingly used. RTA is based on auctions in which individual advertising spaces are sold within a few milliseconds after calling a website. Advertisers or their media agencies participate in these auctions.",
keywords = "Business informatics, business model, user behavior, online advertising, automate decision, advertisting spending",
author = "Martin Stange and Burkhardt Funk",
year = "2014",
month = oct,
doi = "10.1007/s12599-014-0346-0",
language = "English",
volume = "6",
pages = "305--308",
journal = "Business and Information Systems Engineering",
issn = "2363-7005",
publisher = "Springer Fachmedien",
number = "5",

}

RIS

TY - JOUR

T1 - Real-Time Advertising

AU - Stange, Martin

AU - Funk, Burkhardt

PY - 2014/10

Y1 - 2014/10

N2 - RTA has been increasingly used. RTA is based on auctions in which individual advertising spaces are sold within a few milliseconds after calling a website. Advertisers or their media agencies participate in these auctions.

AB - RTA has been increasingly used. RTA is based on auctions in which individual advertising spaces are sold within a few milliseconds after calling a website. Advertisers or their media agencies participate in these auctions.

KW - Business informatics

KW - business model

KW - user behavior

KW - online advertising

KW - automate decision

KW - advertisting spending

UR - http://www.scopus.com/inward/record.url?scp=84920266941&partnerID=8YFLogxK

U2 - 10.1007/s12599-014-0346-0

DO - 10.1007/s12599-014-0346-0

M3 - Journal articles

VL - 6

SP - 305

EP - 308

JO - Business and Information Systems Engineering

JF - Business and Information Systems Engineering

SN - 2363-7005

IS - 5

ER -

DOI