1. //
  2. Start
  3. //
  4. Publikationen
  5. Optimizing price levels in e-commerce ap...
  6. Formate
  7. //

Optimizing price levels in e-commerce applications with respect to customer lifetime values

Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet

Standard

Optimizing price levels in e-commerce applications with respect to customer lifetime values. / Funk, Burkhardt.
Proceedings of the 11th International Conference on Electronic Commerce, ICEC 2009. Hrsg. / Patrick Y. K. Chau; Kalle Lyytinen; Chih-Ping Wei. Association for Computing Machinery, Inc, 2009. S. 169-175 (ACM International Conference Proceeding Series).

Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet

Harvard

Funk, B 2009, Optimizing price levels in e-commerce applications with respect to customer lifetime values. in PYK Chau, K Lyytinen & C-P Wei (Hrsg.), Proceedings of the 11th International Conference on Electronic Commerce, ICEC 2009. ACM International Conference Proceeding Series, Association for Computing Machinery, Inc, S. 169-175, ACM Conference on Electronic Commerce - EC 2009, Stanford, USA / Vereinigte Staaten, 06.07.09. https://doi.org/10.1145/1593254.1593280

APA

Funk, B. (2009). Optimizing price levels in e-commerce applications with respect to customer lifetime values. In P. Y. K. Chau, K. Lyytinen, & C.-P. Wei (Hrsg.), Proceedings of the 11th International Conference on Electronic Commerce, ICEC 2009 (S. 169-175). (ACM International Conference Proceeding Series). Association for Computing Machinery, Inc. https://doi.org/10.1145/1593254.1593280

Vancouver

Funk B. Optimizing price levels in e-commerce applications with respect to customer lifetime values. in Chau PYK, Lyytinen K, Wei CP, Hrsg., Proceedings of the 11th International Conference on Electronic Commerce, ICEC 2009. Association for Computing Machinery, Inc. 2009. S. 169-175. (ACM International Conference Proceeding Series). doi: 10.1145/1593254.1593280

Bibtex

@inbook{ff33ee65182e4e53a8dcf7148028a496,
title = "Optimizing price levels in e-commerce applications with respect to customer lifetime values",
abstract = "In a recent paper we have shown how Internet retailers could optimize their price levels according to their strategy. The discussed method optimizes short-term profitability by determining the exact demand curve. The method involves the application of empirical price tests. For this purpose visitors of an Internet retailer are divided in statistically identical subgroups. Using the A-B testing method different prices are shown to each subgroup and the conversion rate as a function of price is calculated. We describe the organizational requirements, the technical approach, and the statistical analysis applied to determine the price optimizing the per-order profit and the average customer lifetime value. In this paper we review the results of a field study carried out with a large Internet retailer and shows that the company was able to optimize a specific price component and thus increase the contribution margin per order by about 7%. In addition we argue that at the same time the customer lifetime value could be enhanced by 13%. We conclude that the discussed method could be applied to answer further research questions such as the temporal variation of demand curves. Copyright {\textcopyright} 2009 ACM.",
keywords = "Business informatics, Demand curve, Electronic commerce, Posted prices, Price dispersion, Price optimization, Price partitioning, Price tests, Pricing strategy, Sustainability sciences, Communication",
author = "Burkhardt Funk",
year = "2009",
month = aug,
day = "12",
doi = "10.1145/1593254.1593280",
language = "English",
isbn = "978-160558586-4",
series = "ACM International Conference Proceeding Series",
publisher = "Association for Computing Machinery, Inc",
pages = "169--175",
editor = "Chau, {Patrick Y. K.} and Kalle Lyytinen and Chih-Ping Wei",
booktitle = "Proceedings of the 11th International Conference on Electronic Commerce, ICEC 2009",
address = "United States",
note = "ACM Conference on Electronic Commerce - EC 2009, EC ; Conference date: 06-07-2009 Through 10-07-2009",
url = "https://dl.acm.org/doi/proceedings/10.1145/1566374",

}

RIS

TY - CHAP

T1 - Optimizing price levels in e-commerce applications with respect to customer lifetime values

AU - Funk, Burkhardt

N1 - Conference code: 10

PY - 2009/8/12

Y1 - 2009/8/12

N2 - In a recent paper we have shown how Internet retailers could optimize their price levels according to their strategy. The discussed method optimizes short-term profitability by determining the exact demand curve. The method involves the application of empirical price tests. For this purpose visitors of an Internet retailer are divided in statistically identical subgroups. Using the A-B testing method different prices are shown to each subgroup and the conversion rate as a function of price is calculated. We describe the organizational requirements, the technical approach, and the statistical analysis applied to determine the price optimizing the per-order profit and the average customer lifetime value. In this paper we review the results of a field study carried out with a large Internet retailer and shows that the company was able to optimize a specific price component and thus increase the contribution margin per order by about 7%. In addition we argue that at the same time the customer lifetime value could be enhanced by 13%. We conclude that the discussed method could be applied to answer further research questions such as the temporal variation of demand curves. Copyright © 2009 ACM.

AB - In a recent paper we have shown how Internet retailers could optimize their price levels according to their strategy. The discussed method optimizes short-term profitability by determining the exact demand curve. The method involves the application of empirical price tests. For this purpose visitors of an Internet retailer are divided in statistically identical subgroups. Using the A-B testing method different prices are shown to each subgroup and the conversion rate as a function of price is calculated. We describe the organizational requirements, the technical approach, and the statistical analysis applied to determine the price optimizing the per-order profit and the average customer lifetime value. In this paper we review the results of a field study carried out with a large Internet retailer and shows that the company was able to optimize a specific price component and thus increase the contribution margin per order by about 7%. In addition we argue that at the same time the customer lifetime value could be enhanced by 13%. We conclude that the discussed method could be applied to answer further research questions such as the temporal variation of demand curves. Copyright © 2009 ACM.

KW - Business informatics

KW - Demand curve

KW - Electronic commerce

KW - Posted prices

KW - Price dispersion

KW - Price optimization

KW - Price partitioning

KW - Price tests

KW - Pricing strategy

KW - Sustainability sciences, Communication

UR - http://www.scopus.com/inward/record.url?scp=70450263489&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/983bbc27-7028-3ed3-b693-d8882bd2a2a0/

U2 - 10.1145/1593254.1593280

DO - 10.1145/1593254.1593280

M3 - Article in conference proceedings

SN - 978-160558586-4

T3 - ACM International Conference Proceeding Series

SP - 169

EP - 175

BT - Proceedings of the 11th International Conference on Electronic Commerce, ICEC 2009

A2 - Chau, Patrick Y. K.

A2 - Lyytinen, Kalle

A2 - Wei, Chih-Ping

PB - Association for Computing Machinery, Inc

T2 - ACM Conference on Electronic Commerce - EC 2009

Y2 - 6 July 2009 through 10 July 2009

ER -

Weitere Publikationen dieser Person(en)

Capitalizing on natural language processing (NLP) to automate the evaluation of coach implementation fidelity in guided digital cognitive-behavioral therapy (GdCBT)

Zainal, N. H., Eckhardt, R., Rackoff, G. N., Fitzsimmons-Craft, E. E., Rojas-Ashe, E., Barr Taylor, C., Funk, B., Eisenberg, D., Wilfley, D. E. & Newman, M. G., 02.04.2025, in: Psychological Medicine. 55, e106.

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

Construct relation extraction from scientific papers: Is it automatable yet?

Funk, B. & Scharfenberger, J., 07.01.2025, Proceedings of the 58th Hawaii International Conference on System Sciences. Bui, T. (Hrsg.). Honolulu: University of Hawaii at Manoa, S. 4675-4684 10 S. (Hawaii International Conference on System Sciences (HICSS); Band 2025).

Publikation: Beiträge in Sammelwerken › Abstracts in Konferenzbänden › Forschung › begutachtet

The promise and challenges of computer mouse trajectories in DMHIs – A feasibility study on pre-treatment dropout predictions

Zantvoort, K., Matthiesen, J., Bjurner, P., Bendix, M., Brefeld, U., Funk, B. & Kaldo, V., 06.2025, in: Internet Interventions. 40, 7 S., 100828.

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

A Universal Digital Stress Management Intervention for Employees: Randomized Controlled Trial with Health-Economic Evaluation

Freund, J., Smit, F., Lehr, D., Zarski, A. C., Berking, M., Riper, H., Funk, B., Ebert, D. D. & Buntrock, C., 22.10.2024, in: Journal of Medical Internet Research. 26, 13 S., e48481.

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

Dataset size versus homogeneity: A machine learning study on pooling intervention data in e-mental health dropout predictions

Zantvoort, K., Hentati Isacsson, N., Funk, B. & Kaldo, V., 15.05.2024, (Elektronische Veröffentlichung vor Drucklegung) in: Digital Health. 10, 10 S.

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

DOI

Zuletzt angesehen

Aktivitäten

  1. Internet-based guided self-help to reduce depressive symptoms in teachers: Results from a randomized controlled trial
  2. University of Exeter
  3. Modelling biodegradability based on OECD 301D data for the design of mineralising ionic liquids
  4. Administration 2.0
  5. Transcribing Nonverbal Elements in the Classroom
  6. Histories of Media Art (Networking) in Deep Europe in the 1990s
  7. Transparency in Research
  8. Organizational Practices for the Aging Workforce: Validation of an English Version of the Later Life Workplace Index
  9. Implicit Stereotypes versus Explicit Notions – A Young Generation’s Ambiguity towards the Image of Entrepreneurs
  10. On Race & Ecocide: Thinking of New Forms of Environmentality and Eco-Colonialism
  11. From pushing levers to dancing with the system: Rethinking transformation for sustainability through metaphor
  12. Empowering Craft
  13. LCE2016
  14. Memory Flows Like the Tide at Dusk
  15. 2. Werkstattgespräch 2011
  16. INTERMOLECULAR SPACES 2016
  17. Grünes Design allein reicht nicht mehr
  18. Project-based and other activating strategies and issues of science education - PBE 2021
  19. Fakultät MT allgemein (Organisation)
  20. Urban Sound Research
  21. Cooperation of teacher educators within a long-term internship
  22. Transformation, Transdisciplinarity, Transition - About the new Responsibility of Design

Publikationen

  1. Multilayer neural networks
  2. Towards Advanced Learning in Dispatching Rule-Based Scheuling
  3. Integrating inductive and deductive analysis to identify and characterize archetypical social-ecological systems and their changes
  4. Drafts in Action
  5. Integrating business models and enterprise architecture
  6. Trajectory tracking using MPC and a velocity observer for flat actuator systems in automotive applications
  7. Simulation-based Investigation of Energy Flexibility in the Optimization of Hinterland Drainage
  8. A utilitarian notion of responsibility for sustainability
  9. Control system strategy of a modular omnidirectional AGV
  10. Performance of the DSM-5-based criteria for Internet addiction
  11. Manifestation, Collectiveness, Documentation: Thinking About Intervening Arts in Terms of Concept and Practice
  12. Implicit processes in moral decision making: Why milliseconds matter
  13. Dimensions of digital transformation in the context of modern agriculture
  14. Competence-Oriented Teaching
  15. Adaptive Notch Filter in Wavelet Packet Trees
  16. Tree diversity and nectar composition affect arthropod visitors on extrafloral nectaries in a diversity experiment
  17. The impact of partially missing communities on the reliability of centrality measures
  18. Analytical and Experimental Performance Analysis of Enhanced Wake-Up Receivers Based on Low-Power Base-Band Amplifiers
  19. Performance pay sensitivity: Do top management incentives align with shareholder value creation?
  20. Solution for spillway chute aeration through bottom aerators
  21. Vertical gradient in soil temperature stimulates development and increases biomass accumulation in barley
  22. Context, contexts and appropriateness
  23. Investigation of the sulfur speciation in petroleum products by capillary gas chromatography with ICP-collision cell-MS detection
  24. Exploring Management Control Systems for Biodiversity
  25. Combination matters