TY - CHAP

T1 - Multiple goal pursuit

AU - Sun, Shu Hua

AU - Frese, Michael

PY - 2013/1/1

Y1 - 2013/1/1

N2 - It is normal to pursue multiple goals at work and in our everyday life. Consider the case of college professors, who may set themselves several specifi c, diffi cult goals: publishing three articles in one year in high-impact journals with a high rejection rate, earning course evaluations from students of say 5.0 on a 7-point scale, and serving on two committees. Similarly, CEOs of business organizations have to pursue multiple goals, for example, market share, strategy implementation, innovation, customer service, cost control, ethical actions, the hiring and development of talent, legal issues, the organization’s profi tability, and more. The issue of multiple goals had not been well researched at the time of Latham and Locke’s 1990 book; most goal setting studies at that time concentrated on the effect of single goals on various types of task performance (Latham & Locke, 2007 ). Recently, there has been a growing body of research examining multiple goals. In this chapter, we review the major fi ndings generated from these studies spanning more than 20 years.

AB - It is normal to pursue multiple goals at work and in our everyday life. Consider the case of college professors, who may set themselves several specifi c, diffi cult goals: publishing three articles in one year in high-impact journals with a high rejection rate, earning course evaluations from students of say 5.0 on a 7-point scale, and serving on two committees. Similarly, CEOs of business organizations have to pursue multiple goals, for example, market share, strategy implementation, innovation, customer service, cost control, ethical actions, the hiring and development of talent, legal issues, the organization’s profi tability, and more. The issue of multiple goals had not been well researched at the time of Latham and Locke’s 1990 book; most goal setting studies at that time concentrated on the effect of single goals on various types of task performance (Latham & Locke, 2007 ). Recently, there has been a growing body of research examining multiple goals. In this chapter, we review the major fi ndings generated from these studies spanning more than 20 years.

KW - Business psychology

KW - Entrepreneurship

UR - http://www.scopus.com/inward/record.url?scp=84920480792&partnerID=8YFLogxK

U2 - 10.4324/9780203082744

DO - 10.4324/9780203082744

M3 - Chapter

SN - 9780203082744

SP - 177

EP - 194

BT - New Developments in goal setting and task performance

A2 - Locke, Edwin

A2 - Latham, Gary

PB - Routledge Taylor & Francis Group

CY - New York

ER -