Manufacturing Individual Opinions: Market Research Focus Groups and the Discursive Psychology of Evaluation
Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung
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Manufacturing Individual Opinions : Market Research Focus Groups and the Discursive Psychology of Evaluation. / Puchta, Claudia; Potter, Jonathan.
Focus Group Research: PART FOUR: SPECIFIC METHODOLOGICAL ISSUES. Hrsg. / Graham R. Walden. Band 4 London : SAGE Publications Inc., 2012. S. 315-338.Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung
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RIS
TY - CHAP
T1 - Manufacturing Individual Opinions
T2 - Market Research Focus Groups and the Discursive Psychology of Evaluation
AU - Puchta, Claudia
AU - Potter, Jonathan
PY - 2012/9
Y1 - 2012/9
KW - Business psychology
UR - https://us.sagepub.com/en-us/nam/focus-group-research/book235672#tabview=toc
M3 - Contributions to collected editions/anthologies
SN - 978-0-85702-567-8
VL - 4
SP - 315
EP - 338
BT - Focus Group Research
A2 - Walden, Graham R.
PB - SAGE Publications Inc.
CY - London
ER -