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Manufacturing Individual Opinions: Market Research Focus Groups and the Discursive Psychology of Evaluation

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

Standard

Manufacturing Individual Opinions : Market Research Focus Groups and the Discursive Psychology of Evaluation. / Puchta, Claudia; Potter, Jonathan.

Focus Group Research: PART FOUR: SPECIFIC METHODOLOGICAL ISSUES. ed. / Graham R. Walden. Vol. 4 London : SAGE Publications Inc., 2012. p. 315-338.

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

Harvard

Puchta, C & Potter, J 2012, Manufacturing Individual Opinions: Market Research Focus Groups and the Discursive Psychology of Evaluation. in GR Walden (ed.), Focus Group Research: PART FOUR: SPECIFIC METHODOLOGICAL ISSUES. vol. 4, SAGE Publications Inc., London, pp. 315-338.

APA

Puchta, C., & Potter, J. (2012). Manufacturing Individual Opinions: Market Research Focus Groups and the Discursive Psychology of Evaluation. In G. R. Walden (Ed.), Focus Group Research: PART FOUR: SPECIFIC METHODOLOGICAL ISSUES (Vol. 4, pp. 315-338). SAGE Publications Inc..

Vancouver

Puchta C, Potter J. Manufacturing Individual Opinions: Market Research Focus Groups and the Discursive Psychology of Evaluation. In Walden GR, editor, Focus Group Research: PART FOUR: SPECIFIC METHODOLOGICAL ISSUES. Vol. 4. London: SAGE Publications Inc. 2012. p. 315-338

Bibtex

@inbook{c1c53c0d63e94a19b37b401c0ebb58b4,
title = "Manufacturing Individual Opinions: Market Research Focus Groups and the Discursive Psychology of Evaluation",
keywords = "Business psychology",
author = "Claudia Puchta and Jonathan Potter",
year = "2012",
month = sep,
language = "English",
isbn = "978-0-85702-567-8",
volume = "4",
pages = "315--338",
editor = "Walden, {Graham R.}",
booktitle = "Focus Group Research",
publisher = "SAGE Publications Inc.",
address = "United States",

}

RIS

TY - CHAP

T1 - Manufacturing Individual Opinions

T2 - Market Research Focus Groups and the Discursive Psychology of Evaluation

AU - Puchta, Claudia

AU - Potter, Jonathan

PY - 2012/9

Y1 - 2012/9

KW - Business psychology

UR - https://us.sagepub.com/en-us/nam/focus-group-research/book235672#tabview=toc

M3 - Contributions to collected editions/anthologies

SN - 978-0-85702-567-8

VL - 4

SP - 315

EP - 338

BT - Focus Group Research

A2 - Walden, Graham R.

PB - SAGE Publications Inc.

CY - London

ER -

Other publications by the same author(s)

Repeat Receipts: A Device for Generating Visible Data in Market Research Focus Groups

Puchta, C., Potter, J. & Wolff, S., 09.2012, Focus Group Research. Walden, G. R. (ed.). London: SAGE Publications Inc., p. 283-306 24 p.

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

Asking elaborate questions: Focus groups and the management of spontaneity

Puchta, C. & Potter, J., 08.1999, In: Journal of Sociolinguistics. 3, 3, p. 314-335 22 p.

Research output: Journal contributions › Journal articles › Research

Culture Check: Kulturwissenschaftliche Marktforschung: Das Beispiel Zigaretten

Puchta, C. & Rüsing, O., 31.10.2006, In: Planung & Analyse. 34, 5, p. 24-26 3 p.

Research output: Journal contributions › Journal articles › Research

Diskursanalysen institutioneller Gespräche - das Beispiel von „Focus Groups“

Puchta, C. & Wolff, S., 2010, Handbuch Sozialwissenschaftliche Diskursanalyse: Forschungspraxis. Keller, R., Hirseland, A., Schneider, W. & Viehöver, W. (eds.). 4 ed. Wiesbaden: VS Verlag für Sozialwissenschaften, Vol. 2. p. 473-490 18 p. (Handbuch sozialwissenschaftliche Diskursanalyse; vol. 2)(Interdisziplinäre Diskursforschung).

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

Focus Group Practice

Puchta, C. & Potter, J., 01.01.2004, London: SAGE Publications Inc. 184 p.

Research output: Books and anthologies › Monographs › Research