From Ideation to Realization: Essential Steps and Activities for Realizing Data-Driven Business Models
Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
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From Ideation to Realization : Essential Steps and Activities for Realizing Data-Driven Business Models. / Lange, Hergen; Drews, Paul.
Proceedings - 2020 IEEE 22nd Conference on Business Informatics, CBI 2020: Proceedings, Antwerp, Belgium 22-24 June 2020, Volume 2 – Research-in-Progress and Workshop Papers. Hrsg. / Wided Guedria; Henderik A. Proper; Jan Verelst; Simon Hacks; Felix Timm; Kurt Sandkuhl; Michael Fellmann; Gabriel da Silva Serapiao Leal; Mathias Payan; Mikhail Komarov; Svetlana Maltseva; Raissa Uskenbayeva; Dmitry Nazarov; Mouzhi Ge; Markus Helfert; Lisa Ehrlinger. Band 2 Los Alamitos : IEEE - Institute of Electrical and Electronics Engineers Inc., 2020. S. 20-29 9140222 (IEEE ... Conference on Business Informatics; Band 2).Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
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TY - CHAP
T1 - From Ideation to Realization
T2 - 22nd IEEE International Conference on Business Informatics 2020
AU - Lange, Hergen
AU - Drews, Paul
N1 - Conference code: 22
PY - 2020/6
Y1 - 2020/6
N2 - Data have become a key resource for competition in several industries. As a response to this challenge, companies seek to create and realize data-driven business models (DDBMs). Although the ideation of DDBMs has been the subject of research, the realization of DDBMs remains an under-researched area. In this paper, we present a four-step process for guiding the realization of DDBMs. This process is grounded in a two-step literature review of research related to DDBMs and business model realization (BMR). By drawing on the four steps of BMR and six dimensions of DDBMs, the process locates 54 activities for realizing DDBMs. Furthermore, we cluster the activities to develop a consolidated model and demonstrate the application of the process by applying it to three case studies from the literature. The process is a starting point for further research on the realization of DDBMs and helps companies structure their activities for realizing a DDBM.
AB - Data have become a key resource for competition in several industries. As a response to this challenge, companies seek to create and realize data-driven business models (DDBMs). Although the ideation of DDBMs has been the subject of research, the realization of DDBMs remains an under-researched area. In this paper, we present a four-step process for guiding the realization of DDBMs. This process is grounded in a two-step literature review of research related to DDBMs and business model realization (BMR). By drawing on the four steps of BMR and six dimensions of DDBMs, the process locates 54 activities for realizing DDBMs. Furthermore, we cluster the activities to develop a consolidated model and demonstrate the application of the process by applying it to three case studies from the literature. The process is a starting point for further research on the realization of DDBMs and helps companies structure their activities for realizing a DDBM.
KW - Business informatics
KW - Business models
KW - Data monetization
KW - Data-driven
KW - Realization
UR - https://ieeexplore.ieee.org/document/9140222
UR - https://ieeexplore.ieee.org/xpl/conhome/9136833/proceeding
UR - http://www.scopus.com/inward/record.url?scp=85089523505&partnerID=8YFLogxK
U2 - 10.1109/CBI49978.2020.10054
DO - 10.1109/CBI49978.2020.10054
M3 - Article in conference proceedings
SN - 978-1-7281-9927-6
VL - 2
T3 - IEEE ... Conference on Business Informatics
SP - 20
EP - 29
BT - Proceedings - 2020 IEEE 22nd Conference on Business Informatics, CBI 2020
A2 - Guedria, Wided
A2 - Proper, Henderik A.
A2 - Verelst, Jan
A2 - Hacks, Simon
A2 - Timm, Felix
A2 - Sandkuhl, Kurt
A2 - Fellmann, Michael
A2 - da Silva Serapiao Leal, Gabriel
A2 - Payan, Mathias
A2 - Komarov, Mikhail
A2 - Maltseva, Svetlana
A2 - Uskenbayeva, Raissa
A2 - Nazarov, Dmitry
A2 - Ge, Mouzhi
A2 - Helfert, Markus
A2 - Ehrlinger, Lisa
PB - IEEE - Institute of Electrical and Electronics Engineers Inc.
CY - Los Alamitos
Y2 - 22 June 2020 through 24 June 2020
ER -