INEQUALITY REDUCES SUSTAINABLE CONSUMPTION

Publikation: Beiträge in ZeitschriftenKonferenzaufsätze in FachzeitschriftenForschungbegutachtet

Authors

This research highlights how socioeconomic disparities influence sustainable consumer behavior. Across three studies we show that individuals reduce sustainable consumption both when inequality levels are objectively high as well as when inequality is perceived as high. This effect can be explained through norm activation theory: as inequality rises, consumers feel less responsible for environmental damage and are less aware of the environmental impact of their consumption choices.

OriginalspracheEnglisch
ZeitschriftAcademy of Management Annual Meeting Proceedings
Jahrgang2025
Ausgabenummer1
ISSN0065-0668
DOIs
PublikationsstatusErschienen - 07.2025
Veranstaltung85th Annual Meeting of the Academy of Management - AOM 2025 - Copenhagen, Dänemark
Dauer: 25.07.202529.07.2025
Konferenznummer: 85

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DOI