An empirical investigation of experiences and the link between a servicedominant logic mindset, competitive advantage, and performance of nonprofit organizations
Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung › begutachtet
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An empirical investigation of experiences and the link between a servicedominant logic mindset, competitive advantage, and performance of nonprofit organizations. / Boenigk, Silke ; Helmig, Bernd; Bruhn, Manfred et al.
Customer Experience: Forum Dienstleistungsmanagement. Hrsg. / Manfred Bruhn; Karsten Hadwich. Wiesbaden : Gabler Verlag, 2012. S. 469-500.Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung › begutachtet
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TY - CHAP
T1 - An empirical investigation of experiences and the link between a servicedominant logic mindset, competitive advantage, and performance of nonprofit organizations
AU - Boenigk, Silke
AU - Helmig, Bernd
AU - Bruhn, Manfred
AU - Hadwich, Karsten
AU - Batt, Verena
PY - 2012/5/3
Y1 - 2012/5/3
N2 - Twenty-five years have elapsed since Porter (1985) introduced the concept of competitive advantage and the creation of superior business performance into the literature and therewith embossed our thinking of how organizations compete. The most widely accepted definition is that competitive advantage is the ability of a firm to create more economic value for customers than its competitors through differentiation on the one or cost leadership on the other hand. Subsequent developments of this area of research emphasize the importance of social values to achieve competitive advantage. Of course, not only in the for-profit, but also in a nonprofit context, organizations achieve competitive advantage systematically (Porter/Kramer 2002; 2006; Kong/Prior 2008).
AB - Twenty-five years have elapsed since Porter (1985) introduced the concept of competitive advantage and the creation of superior business performance into the literature and therewith embossed our thinking of how organizations compete. The most widely accepted definition is that competitive advantage is the ability of a firm to create more economic value for customers than its competitors through differentiation on the one or cost leadership on the other hand. Subsequent developments of this area of research emphasize the importance of social values to achieve competitive advantage. Of course, not only in the for-profit, but also in a nonprofit context, organizations achieve competitive advantage systematically (Porter/Kramer 2002; 2006; Kong/Prior 2008).
KW - Management studies
KW - marketing
KW - management
U2 - 10.1007/978-3-8349-4001-8_22
DO - 10.1007/978-3-8349-4001-8_22
M3 - Contributions to collected editions/anthologies
SN - 978-3-8349-4000-1
SP - 469
EP - 500
BT - Customer Experience
A2 - Bruhn, Manfred
A2 - Hadwich, Karsten
PB - Gabler Verlag
CY - Wiesbaden
ER -