Monika Imschloß
Prof. Dr.
- Betriebswirtschaftslehre
- Psychologie
Fachgebiete
Einfluss von (digitalen) Displays auf das Kundenverhalten am POS
Imschloß, M., Stüber, E. & Plitzko, R., 2018, in: Marketing Review St. Gallen. 33, 6, S. 10-16 7 S.Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung
Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations
Wiegand, N. & Imschloss, M., 01.11.2021, in: Journal of Interactive Marketing. 56, 1, S. 18-40 23 S.Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
Don't ignore the floor: Exploring multisensory atmospheric congruence between music and flooring in a retail environment
Imschloss, M. & Kuehnl, C., 01.10.2017, in: Psychology and Marketing. 34, 10, S. 931-945 15 S.Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments
Homburg, C., Imschloß, M. & Kuehnl, C., 05.2012, Proceedings of the 41th Conference of the European Marketing Academy (EMAC): Marketing to Citizens Going beyond Customers and Consumers. Rita, P. (Hrsg.). Lisbon: European Marketing Academy, S. 213-214 2 S.Publikation: Beiträge in Sammelwerken › Abstracts in Konferenzbänden › Forschung