Journal of Interactive Marketing, ‎1094-9968

Fachzeitschrift: Zeitschrift

  1. 2021
  2. Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations

    Wiegand, N. & Imschloss, M., 11.2021, in: Journal of Interactive Marketing. 56, S. 18-40 23 S.

    Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

  3. 2012
  4. Erschienen

    "The (real) world is not enough:" Motivational drivers and user behavior in virtual worlds

    Eisenbeiss, M., Blechschmidt, B., Backhaus, K. & Freund, P. A., 02.2012, in: Journal of Interactive Marketing. 26, 1, S. 4-20 17 S.

    Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet