Value Co-Creation and Society: The synergetic Interplay between Customer Value and Public Value

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Value Co-Creation and Society: The synergetic Interplay between Customer Value and Public Value. / Meynhardt, Timo; Chandler, Jennifer D.; Strathoff, Pepe.
In: Academy of Management Proceedings, Vol. 2014, No. 01, 2014, p. 1-32.

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@article{3df0ada8afae481b8792259aceac53bd,
title = "Value Co-Creation and Society: The synergetic Interplay between Customer Value and Public Value",
abstract = "Value for the customer is not just an individual experience. Value creation takes place in a larger socio-economic system and the marketing function draws both on individual needs and preferences as well as on social and collective ones. In this paper, the authors argue for a relational perspective of co-creating where the individual customer value is closely linked to the public value of a product or service. Based on principles of self-organization theory and service-dominant logic the authors propose how both are integrated. As a result, they wish to contribute to the co-creating debate by pointing to the chances and limits of capitalizing of value dynamics. The paper concludes with a discussion of implications both for theory and practice.",
keywords = "Management studies, Public Value, Costumer Value",
author = "Timo Meynhardt and Chandler, {Jennifer D.} and Pepe Strathoff",
year = "2014",
doi = "10.5465/AMBPP.2014.15438abstract",
language = "English",
volume = "2014",
pages = "1--32",
journal = "Academy of Management Proceedings",
issn = "0065-0668",
publisher = "Academy of Management (Briarcliff Manor, NY) ",
number = "01",
note = "74th Annual Meeting of the Academy of Management - AOM 2014 : The Power of Words, AOM 2014 ; Conference date: 01-08-2014 Through 05-08-2014",
url = "http://aom.org/annualmeeting/2014/theme/",

}

RIS

TY - JOUR

T1 - Value Co-Creation and Society

T2 - 74th Annual Meeting of the Academy of Management - AOM 2014

AU - Meynhardt, Timo

AU - Chandler, Jennifer D.

AU - Strathoff, Pepe

N1 - Conference code: 74

PY - 2014

Y1 - 2014

N2 - Value for the customer is not just an individual experience. Value creation takes place in a larger socio-economic system and the marketing function draws both on individual needs and preferences as well as on social and collective ones. In this paper, the authors argue for a relational perspective of co-creating where the individual customer value is closely linked to the public value of a product or service. Based on principles of self-organization theory and service-dominant logic the authors propose how both are integrated. As a result, they wish to contribute to the co-creating debate by pointing to the chances and limits of capitalizing of value dynamics. The paper concludes with a discussion of implications both for theory and practice.

AB - Value for the customer is not just an individual experience. Value creation takes place in a larger socio-economic system and the marketing function draws both on individual needs and preferences as well as on social and collective ones. In this paper, the authors argue for a relational perspective of co-creating where the individual customer value is closely linked to the public value of a product or service. Based on principles of self-organization theory and service-dominant logic the authors propose how both are integrated. As a result, they wish to contribute to the co-creating debate by pointing to the chances and limits of capitalizing of value dynamics. The paper concludes with a discussion of implications both for theory and practice.

KW - Management studies

KW - Public Value

KW - Costumer Value

U2 - 10.5465/AMBPP.2014.15438abstract

DO - 10.5465/AMBPP.2014.15438abstract

M3 - Conference article in journal

VL - 2014

SP - 1

EP - 32

JO - Academy of Management Proceedings

JF - Academy of Management Proceedings

SN - 0065-0668

IS - 01

Y2 - 1 August 2014 through 5 August 2014

ER -