Value Co-Creation and Society: The synergetic Interplay between Customer Value and Public Value
Research output: Journal contributions › Conference article in journal › Research
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In: Academy of Management Proceedings, Vol. 2014, No. 01, 2014, p. 1-32.
Research output: Journal contributions › Conference article in journal › Research
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TY - JOUR
T1 - Value Co-Creation and Society
T2 - 74th Annual Meeting of the Academy of Management - AOM 2014
AU - Meynhardt, Timo
AU - Chandler, Jennifer D.
AU - Strathoff, Pepe
N1 - Conference code: 74
PY - 2014
Y1 - 2014
N2 - Value for the customer is not just an individual experience. Value creation takes place in a larger socio-economic system and the marketing function draws both on individual needs and preferences as well as on social and collective ones. In this paper, the authors argue for a relational perspective of co-creating where the individual customer value is closely linked to the public value of a product or service. Based on principles of self-organization theory and service-dominant logic the authors propose how both are integrated. As a result, they wish to contribute to the co-creating debate by pointing to the chances and limits of capitalizing of value dynamics. The paper concludes with a discussion of implications both for theory and practice.
AB - Value for the customer is not just an individual experience. Value creation takes place in a larger socio-economic system and the marketing function draws both on individual needs and preferences as well as on social and collective ones. In this paper, the authors argue for a relational perspective of co-creating where the individual customer value is closely linked to the public value of a product or service. Based on principles of self-organization theory and service-dominant logic the authors propose how both are integrated. As a result, they wish to contribute to the co-creating debate by pointing to the chances and limits of capitalizing of value dynamics. The paper concludes with a discussion of implications both for theory and practice.
KW - Management studies
KW - Public Value
KW - Costumer Value
U2 - 10.5465/AMBPP.2014.15438abstract
DO - 10.5465/AMBPP.2014.15438abstract
M3 - Conference article in journal
VL - 2014
SP - 1
EP - 32
JO - Academy of Management Proceedings
JF - Academy of Management Proceedings
SN - 0065-0668
IS - 01
Y2 - 1 August 2014 through 5 August 2014
ER -