Use Cases for Artificial Intelligence in the Product Experimentation Lifecycle

Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

Standard

Use Cases for Artificial Intelligence in the Product Experimentation Lifecycle. / Stotz, Nils; Drews, Paul.
Product-Focused Software Process Improvement: 25th International Conference, PROFES 2024 Tartu, Estonia, December 2–4, 2024; Proceedings. ed. / Dietmar Pfahl; Javier Gonzalez Huerta; Jil Klünder; Hina Anwar. Cham: Springer Nature Switzerland AG, 2025. p. 289-304 (Lecture Notes in Computer Science; Vol. 15452).

Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

Harvard

Stotz, N & Drews, P 2025, Use Cases for Artificial Intelligence in the Product Experimentation Lifecycle. in D Pfahl, J Gonzalez Huerta, J Klünder & H Anwar (eds), Product-Focused Software Process Improvement: 25th International Conference, PROFES 2024 Tartu, Estonia, December 2–4, 2024; Proceedings. Lecture Notes in Computer Science, vol. 15452, Springer Nature Switzerland AG, Cham, pp. 289-304, 25th International Conference on Product-Focused Software Process
Improvement - PROFES 2024, Tartu, Estonia, 02.12.24. https://doi.org/10.1007/978-3-031-78386-9_19

APA

Stotz, N., & Drews, P. (2025). Use Cases for Artificial Intelligence in the Product Experimentation Lifecycle. In D. Pfahl, J. Gonzalez Huerta, J. Klünder, & H. Anwar (Eds.), Product-Focused Software Process Improvement: 25th International Conference, PROFES 2024 Tartu, Estonia, December 2–4, 2024; Proceedings (pp. 289-304). (Lecture Notes in Computer Science; Vol. 15452). Springer Nature Switzerland AG. https://doi.org/10.1007/978-3-031-78386-9_19

Vancouver

Stotz N, Drews P. Use Cases for Artificial Intelligence in the Product Experimentation Lifecycle. In Pfahl D, Gonzalez Huerta J, Klünder J, Anwar H, editors, Product-Focused Software Process Improvement: 25th International Conference, PROFES 2024 Tartu, Estonia, December 2–4, 2024; Proceedings. Cham: Springer Nature Switzerland AG. 2025. p. 289-304. (Lecture Notes in Computer Science). doi: 10.1007/978-3-031-78386-9_19

Bibtex

@inbook{3f7c78f3626047afaf091768eb9e5782,
title = "Use Cases for Artificial Intelligence in the Product Experimentation Lifecycle",
abstract = "Product development teams often struggle to add value- enhancing features without increasing maintenance costs at the same time. A data-driven approach, especially through controlled online experiments (A/B tests), is crucial. A/B testing compares a control variant (existing product) with a treatment variant (modified product) in real-world settings, allowing companies to make informed decisions based on user behavior data. This paper explores how AI can streamline the experimentation lifecycle by enhancing efficiency and reducing manual workload. Based on a qualitative-empirical study, we identified AI use cases in each step of the lifecycle, which could facilitate the experimentation activities. Focusing on AI{\textquoteright}s role in hypothesis formulation, experiment design, and data analysis, the paper advances the understanding of how to automate and optimize experimentation in product development. The presented framework guides practitioners in identifying potential use cases of AI in the product experimentation lifecycle.",
keywords = "Business informatics",
author = "Nils Stotz and Paul Drews",
year = "2025",
doi = "10.1007/978-3-031-78386-9_19",
language = "English",
isbn = "978-3-031-78385-2",
series = "Lecture Notes in Computer Science",
publisher = "Springer Nature Switzerland AG",
pages = "289--304",
editor = "Dietmar Pfahl and {Gonzalez Huerta}, Javier and Jil Kl{\"u}nder and Hina Anwar",
booktitle = "Product-Focused Software Process Improvement",
address = "Switzerland",
note = "25th International Conference on Product-Focused Software Process<br/>Improvement - PROFES 2024, PROFES 24 ; Conference date: 02-12-2024 Through 04-12-2024",
url = "https://conf.researchr.org/home/profes-2024",

}

RIS

TY - CHAP

T1 - Use Cases for Artificial Intelligence in the Product Experimentation Lifecycle

AU - Stotz, Nils

AU - Drews, Paul

N1 - Conference code: 25

PY - 2025

Y1 - 2025

N2 - Product development teams often struggle to add value- enhancing features without increasing maintenance costs at the same time. A data-driven approach, especially through controlled online experiments (A/B tests), is crucial. A/B testing compares a control variant (existing product) with a treatment variant (modified product) in real-world settings, allowing companies to make informed decisions based on user behavior data. This paper explores how AI can streamline the experimentation lifecycle by enhancing efficiency and reducing manual workload. Based on a qualitative-empirical study, we identified AI use cases in each step of the lifecycle, which could facilitate the experimentation activities. Focusing on AI’s role in hypothesis formulation, experiment design, and data analysis, the paper advances the understanding of how to automate and optimize experimentation in product development. The presented framework guides practitioners in identifying potential use cases of AI in the product experimentation lifecycle.

AB - Product development teams often struggle to add value- enhancing features without increasing maintenance costs at the same time. A data-driven approach, especially through controlled online experiments (A/B tests), is crucial. A/B testing compares a control variant (existing product) with a treatment variant (modified product) in real-world settings, allowing companies to make informed decisions based on user behavior data. This paper explores how AI can streamline the experimentation lifecycle by enhancing efficiency and reducing manual workload. Based on a qualitative-empirical study, we identified AI use cases in each step of the lifecycle, which could facilitate the experimentation activities. Focusing on AI’s role in hypothesis formulation, experiment design, and data analysis, the paper advances the understanding of how to automate and optimize experimentation in product development. The presented framework guides practitioners in identifying potential use cases of AI in the product experimentation lifecycle.

KW - Business informatics

U2 - 10.1007/978-3-031-78386-9_19

DO - 10.1007/978-3-031-78386-9_19

M3 - Article in conference proceedings

SN - 978-3-031-78385-2

T3 - Lecture Notes in Computer Science

SP - 289

EP - 304

BT - Product-Focused Software Process Improvement

A2 - Pfahl, Dietmar

A2 - Gonzalez Huerta, Javier

A2 - Klünder, Jil

A2 - Anwar, Hina

PB - Springer Nature Switzerland AG

CY - Cham

T2 - 25th International Conference on Product-Focused Software Process<br/>Improvement - PROFES 2024

Y2 - 2 December 2024 through 4 December 2024

ER -