1. //
  2. Start
  3. //
  4. Publications
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  6. Umweltorientiertes Markenmanagement
  7. //

Umweltorientiertes Markenmanagement: Chance oder Risiko?

Research output: Working paper › Working papers

Authors

Original languageGerman
Place of PublicationPaderborn
PublisherUniversität Paderborn, Fakultät Wirtschaftswissenschaften
Number of pages45
Publication statusPublished - 08.1999
Externally publishedYes

Other publications by the same author(s)

Anthropomorphe Markengestaltung – Wenn Marken menschlich werden

Seitz, L. & Bekmeier-Feuerhahn, S., 02.2023, In: Transfer, Werbeforschung & Praxis. 69, 2, p. 48-55 8 p.

Research output: Journal contributions › Journal articles › Transfer › peer-review

Can we trust a chatbot like a physician? A qualitative study on understanding the emergence of trust toward diagnostic chatbots

Seitz, L., Bekmeier-Feuerhahn, S. & Gohil, K., 01.09.2022, In: International Journal of Human Computer Studies. 165, 102848.

Research output: Journal contributions › Journal articles › Research › peer-review

Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA)

Rudeloff, C., Bekmeier-Feuerhahn, S., Sikkenga, J. & Barth, A., 29.03.2022, In: International Journal of Strategic Communication. 16, 2, p. 157-181 25 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Die Wirkung von Lautsymbolik auf Produktassoziationen und Kaufimpulse

Federau, S., Seitz, L. & Bekmeier-Feuerhahn, S., 2022, In: Transfer. 68, 4, p. 64-67 4 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Empathic Healthcare Chatbots: Comparing the Effects of Emotional Expression and Caring Behavior

Seitz, L. & Bekmeier-Feuerhahn, S., 2021, 42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action". Association for Information Systems, 1402. (42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action").

Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

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