Umweltorientiertes Markenmanagement: Chance oder Risiko?
Research output: Working paper › Working papers
Authors
| Original language | German |
|---|---|
| Place of Publication | Paderborn |
| Publisher | Universität Paderborn, Fakultät Wirtschaftswissenschaften |
| Number of pages | 45 |
| Publication status | Published - 08.1999 |
| Externally published | Yes |
- Media and communication studies