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The role of sustainability communication in the attitude–behaviour gap of sustainable tourism

Research output: Journal contributions › Journal articles › Research › peer-review

Standard

The role of sustainability communication in the attitude–behaviour gap of sustainable tourism. / Tölkes, Christina.
In: Tourism and Hospitality Research, Vol. 20, No. 1, 01.01.2020, p. 117-128.

Research output: Journal contributions › Journal articles › Research › peer-review

Harvard

Tölkes, C 2020, 'The role of sustainability communication in the attitude–behaviour gap of sustainable tourism', Tourism and Hospitality Research, vol. 20, no. 1, pp. 117-128. https://doi.org/10.1177/1467358418820085

APA

Tölkes, C. (2020). The role of sustainability communication in the attitude–behaviour gap of sustainable tourism. Tourism and Hospitality Research, 20(1), 117-128. https://doi.org/10.1177/1467358418820085

Vancouver

Tölkes C. The role of sustainability communication in the attitude–behaviour gap of sustainable tourism. Tourism and Hospitality Research. 2020 Jan 1;20(1):117-128. doi: 10.1177/1467358418820085

Bibtex

@article{9bde73059a0546f49e6368725edb1dac,
title = "The role of sustainability communication in the attitude–behaviour gap of sustainable tourism",
abstract = "Despite consumers declared interest, bookings of sustainable tourism products remain low. The key to bringing together supply and demand of tour-operator products is effective sustainability communication. Therefore, the aim of this study is to analyse the role of sustainability communication in the attitude–behaviour gap; little is known of theoretically and empirically. Semi-structured interviews were conducted in an ex-post investigation with customers of certified tour-operators. The participants neither perceive, recognise nor comprehend the sustainability characteristics of the products. To analyse the reasons, we use the value–belief–norm theory to depict how and why these customers process sustainability messages. The driving and impeding factors of successful sustainability communication are derived, and ways to improve the uptake of sustainability information are developed.",
keywords = "Attitude–behaviour gap, sustainability communication, sustainable tourism, tour-operators, value–belief–norm theory, Tourism studies",
author = "Christina T{\"o}lkes",
note = "Publisher Copyright: {\textcopyright} The Author(s) 2018.",
year = "2020",
month = jan,
day = "1",
doi = "10.1177/1467358418820085",
language = "English",
volume = "20",
pages = "117--128",
journal = "Tourism and Hospitality Research",
issn = "1467-3584",
publisher = "SAGE Publications Inc.",
number = "1",

}

RIS

TY - JOUR

T1 - The role of sustainability communication in the attitude–behaviour gap of sustainable tourism

AU - Tölkes, Christina

N1 - Publisher Copyright: © The Author(s) 2018.

PY - 2020/1/1

Y1 - 2020/1/1

N2 - Despite consumers declared interest, bookings of sustainable tourism products remain low. The key to bringing together supply and demand of tour-operator products is effective sustainability communication. Therefore, the aim of this study is to analyse the role of sustainability communication in the attitude–behaviour gap; little is known of theoretically and empirically. Semi-structured interviews were conducted in an ex-post investigation with customers of certified tour-operators. The participants neither perceive, recognise nor comprehend the sustainability characteristics of the products. To analyse the reasons, we use the value–belief–norm theory to depict how and why these customers process sustainability messages. The driving and impeding factors of successful sustainability communication are derived, and ways to improve the uptake of sustainability information are developed.

AB - Despite consumers declared interest, bookings of sustainable tourism products remain low. The key to bringing together supply and demand of tour-operator products is effective sustainability communication. Therefore, the aim of this study is to analyse the role of sustainability communication in the attitude–behaviour gap; little is known of theoretically and empirically. Semi-structured interviews were conducted in an ex-post investigation with customers of certified tour-operators. The participants neither perceive, recognise nor comprehend the sustainability characteristics of the products. To analyse the reasons, we use the value–belief–norm theory to depict how and why these customers process sustainability messages. The driving and impeding factors of successful sustainability communication are derived, and ways to improve the uptake of sustainability information are developed.

KW - Attitude–behaviour gap

KW - sustainability communication

KW - sustainable tourism

KW - tour-operators

KW - value–belief–norm theory

KW - Tourism studies

UR - http://www.scopus.com/inward/record.url?scp=85059350284&partnerID=8YFLogxK

U2 - 10.1177/1467358418820085

DO - 10.1177/1467358418820085

M3 - Journal articles

AN - SCOPUS:85059350284

VL - 20

SP - 117

EP - 128

JO - Tourism and Hospitality Research

JF - Tourism and Hospitality Research

SN - 1467-3584

IS - 1

ER -

DOI

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