The influence of images on organizational attractiveness: comparing Chinese, Russian, and US companies in Germany
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In: The International Journal of Human Resource Management , Vol. 29, No. 3, 04.02.2018, p. 510-548.
Research output: Journal contributions › Journal articles › Research › peer-review
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RIS
TY - JOUR
T1 - The influence of images on organizational attractiveness
T2 - comparing Chinese, Russian, and US companies in Germany
AU - Held, Katrin
AU - Bader, Benjamin
PY - 2018/2/4
Y1 - 2018/2/4
N2 - In developed markets, Emerging Market Multinational Enterprises’ (EMNEs) organizational attractiveness may crucially depend on applicants’ country and corporate character images (CCIs). Applying image and signaling theory, this study compares the influence of these images on the organizational attractiveness of Chinese, Russian and US companies in Germany. Employing data from 287 German business students, findings show that applicants prefer US over Chinese and Russian companies as future employers, confirming the existence of the liability of emergingness. Moreover, findings indicate gender differences in applicants’ attraction toward EMNEs. In particular, female applicants are less attracted to EMNEs with a bad CCI than male applicants are.
AB - In developed markets, Emerging Market Multinational Enterprises’ (EMNEs) organizational attractiveness may crucially depend on applicants’ country and corporate character images (CCIs). Applying image and signaling theory, this study compares the influence of these images on the organizational attractiveness of Chinese, Russian and US companies in Germany. Employing data from 287 German business students, findings show that applicants prefer US over Chinese and Russian companies as future employers, confirming the existence of the liability of emergingness. Moreover, findings indicate gender differences in applicants’ attraction toward EMNEs. In particular, female applicants are less attracted to EMNEs with a bad CCI than male applicants are.
KW - Management studies
KW - Corporate character image
KW - country image
KW - emerging market multinational enterprises
KW - liability of emergingness
KW - organizational attractiveness
KW - war for talent
UR - http://www.scopus.com/inward/record.url?scp=84969706154&partnerID=8YFLogxK
U2 - 10.1080/09585192.2016.1173085
DO - 10.1080/09585192.2016.1173085
M3 - Journal articles
VL - 29
SP - 510
EP - 548
JO - The International Journal of Human Resource Management
JF - The International Journal of Human Resource Management
SN - 0958-5192
IS - 3
ER -