The influence of images on organizational attractiveness: comparing Chinese, Russian, and US companies in Germany

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The influence of images on organizational attractiveness: comparing Chinese, Russian, and US companies in Germany. / Held, Katrin; Bader, Benjamin.
In: The International Journal of Human Resource Management , Vol. 29, No. 3, 04.02.2018, p. 510-548.

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@article{7548dfbb9c5043fcaa2301e124232a09,
title = "The influence of images on organizational attractiveness: comparing Chinese, Russian, and US companies in Germany",
abstract = "In developed markets, Emerging Market Multinational Enterprises{\textquoteright} (EMNEs) organizational attractiveness may crucially depend on applicants{\textquoteright} country and corporate character images (CCIs). Applying image and signaling theory, this study compares the influence of these images on the organizational attractiveness of Chinese, Russian and US companies in Germany. Employing data from 287 German business students, findings show that applicants prefer US over Chinese and Russian companies as future employers, confirming the existence of the liability of emergingness. Moreover, findings indicate gender differences in applicants{\textquoteright} attraction toward EMNEs. In particular, female applicants are less attracted to EMNEs with a bad CCI than male applicants are.",
keywords = "Management studies, Corporate character image, country image, emerging market multinational enterprises, liability of emergingness, organizational attractiveness, war for talent",
author = "Katrin Held and Benjamin Bader",
year = "2018",
month = feb,
day = "4",
doi = "10.1080/09585192.2016.1173085",
language = "English",
volume = "29",
pages = "510--548",
journal = "The International Journal of Human Resource Management ",
issn = "0958-5192",
publisher = "Routledge Taylor & Francis Group",
number = "3",

}

RIS

TY - JOUR

T1 - The influence of images on organizational attractiveness

T2 - comparing Chinese, Russian, and US companies in Germany

AU - Held, Katrin

AU - Bader, Benjamin

PY - 2018/2/4

Y1 - 2018/2/4

N2 - In developed markets, Emerging Market Multinational Enterprises’ (EMNEs) organizational attractiveness may crucially depend on applicants’ country and corporate character images (CCIs). Applying image and signaling theory, this study compares the influence of these images on the organizational attractiveness of Chinese, Russian and US companies in Germany. Employing data from 287 German business students, findings show that applicants prefer US over Chinese and Russian companies as future employers, confirming the existence of the liability of emergingness. Moreover, findings indicate gender differences in applicants’ attraction toward EMNEs. In particular, female applicants are less attracted to EMNEs with a bad CCI than male applicants are.

AB - In developed markets, Emerging Market Multinational Enterprises’ (EMNEs) organizational attractiveness may crucially depend on applicants’ country and corporate character images (CCIs). Applying image and signaling theory, this study compares the influence of these images on the organizational attractiveness of Chinese, Russian and US companies in Germany. Employing data from 287 German business students, findings show that applicants prefer US over Chinese and Russian companies as future employers, confirming the existence of the liability of emergingness. Moreover, findings indicate gender differences in applicants’ attraction toward EMNEs. In particular, female applicants are less attracted to EMNEs with a bad CCI than male applicants are.

KW - Management studies

KW - Corporate character image

KW - country image

KW - emerging market multinational enterprises

KW - liability of emergingness

KW - organizational attractiveness

KW - war for talent

UR - http://www.scopus.com/inward/record.url?scp=84969706154&partnerID=8YFLogxK

U2 - 10.1080/09585192.2016.1173085

DO - 10.1080/09585192.2016.1173085

M3 - Journal articles

VL - 29

SP - 510

EP - 548

JO - The International Journal of Human Resource Management

JF - The International Journal of Human Resource Management

SN - 0958-5192

IS - 3

ER -