The Challenges of Gamifying Sustainability Communication.

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The Challenges of Gamifying Sustainability Communication. / Maltseva, Kateryna; Fieseler, Christian; Trittin, Hannah.
In: Academy of Management Proceedings, Vol. 2018, No. 1, 14058abstract, 2018.

Research output: Journal contributionsConference abstract in journalResearchpeer-review

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Maltseva K, Fieseler C, Trittin H. The Challenges of Gamifying Sustainability Communication. Academy of Management Proceedings. 2018;2018(1):14058abstract. doi: 10.5465/AMBPP.2018.14058abstract

Bibtex

@article{1c91c72b2ca64540ab3878c583b8220b,
title = "The Challenges of Gamifying Sustainability Communication.",
abstract = "Gamification, the introduction of game elements to non-game contexts, is increasingly proposed as an effective tool to attract and facilitate stakeholder attention and engagement. A growing number of conceptual and empirical research on gamification generally report positive effects of gamified communication. In the following, we ask whether gamification is able to extend mere marketing to communicate matters of social and environmental concern. Based on several experimental studies, we show that there are boundary conditions to the effectiveness of gamified sustainability communication on stakeholder attitude, intention, and behavior. We find positive, negative and insignificant effects of gamification on pro-environmental attitude, intention, and behavior. We conclude with a call for more rigorous forms of experimental manipulation in gamification research, and highlight the influence of methodological choices on study outcomes, as well as develop future research opportunities.",
keywords = "Management studies, AOM Annual Meeting Proceedings 2018, AOM Chicago 2018",
author = "Kateryna Maltseva and Christian Fieseler and Hannah Trittin",
year = "2018",
doi = "10.5465/AMBPP.2018.14058abstract",
language = "English",
volume = "2018",
journal = "Academy of Management Proceedings",
issn = "0065-0668",
publisher = "Academy of Management (Briarcliff Manor, NY) ",
number = "1",

}

RIS

TY - JOUR

T1 - The Challenges of Gamifying Sustainability Communication.

AU - Maltseva, Kateryna

AU - Fieseler, Christian

AU - Trittin, Hannah

PY - 2018

Y1 - 2018

N2 - Gamification, the introduction of game elements to non-game contexts, is increasingly proposed as an effective tool to attract and facilitate stakeholder attention and engagement. A growing number of conceptual and empirical research on gamification generally report positive effects of gamified communication. In the following, we ask whether gamification is able to extend mere marketing to communicate matters of social and environmental concern. Based on several experimental studies, we show that there are boundary conditions to the effectiveness of gamified sustainability communication on stakeholder attitude, intention, and behavior. We find positive, negative and insignificant effects of gamification on pro-environmental attitude, intention, and behavior. We conclude with a call for more rigorous forms of experimental manipulation in gamification research, and highlight the influence of methodological choices on study outcomes, as well as develop future research opportunities.

AB - Gamification, the introduction of game elements to non-game contexts, is increasingly proposed as an effective tool to attract and facilitate stakeholder attention and engagement. A growing number of conceptual and empirical research on gamification generally report positive effects of gamified communication. In the following, we ask whether gamification is able to extend mere marketing to communicate matters of social and environmental concern. Based on several experimental studies, we show that there are boundary conditions to the effectiveness of gamified sustainability communication on stakeholder attitude, intention, and behavior. We find positive, negative and insignificant effects of gamification on pro-environmental attitude, intention, and behavior. We conclude with a call for more rigorous forms of experimental manipulation in gamification research, and highlight the influence of methodological choices on study outcomes, as well as develop future research opportunities.

KW - Management studies

KW - AOM Annual Meeting Proceedings 2018

KW - AOM Chicago 2018

U2 - 10.5465/AMBPP.2018.14058abstract

DO - 10.5465/AMBPP.2018.14058abstract

M3 - Conference abstract in journal

VL - 2018

JO - Academy of Management Proceedings

JF - Academy of Management Proceedings

SN - 0065-0668

IS - 1

M1 - 14058abstract

ER -