Sustainable Entrepreneurship in the Apparel Industry: The Case of Manomama
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In: The Journal of Corporate Citizenship, Vol. 2012, No. 45, 2012, p. 123-138.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - Sustainable Entrepreneurship in the Apparel Industry
T2 - The Case of Manomama
AU - Plieth, Hanna
AU - Bullinger, Angelika C.
AU - Hansen, Erik G.
PY - 2012
Y1 - 2012
N2 - During the last decade, pressure on companies to transcend the focus on economic success and technological innovation in order to address more ecologically and socially desirable outcomes has increased. Commitment to sustainability-oriented innovation is still rare in the textile and apparel industry, but there exist first case examples of highly eco-innovative companies. This article presents an in-depth case study of the sustainable company manomama which manufactures individualised clothes for women, men and children in Southern Germany. Ecologically harmless and thereof mostly organic material is procured only regionally and highly experienced workers from the ancient textile region have been provided with secure, full- and part-time jobs. The article discusses the major challenges of manomama when entering business (knowledge and experience, site and machinery, sup-pliers, staff and supporters) and presents the innovative solutions the founder identified to address these. In addition, the article derives implications for traditional companies.
AB - During the last decade, pressure on companies to transcend the focus on economic success and technological innovation in order to address more ecologically and socially desirable outcomes has increased. Commitment to sustainability-oriented innovation is still rare in the textile and apparel industry, but there exist first case examples of highly eco-innovative companies. This article presents an in-depth case study of the sustainable company manomama which manufactures individualised clothes for women, men and children in Southern Germany. Ecologically harmless and thereof mostly organic material is procured only regionally and highly experienced workers from the ancient textile region have been provided with secure, full- and part-time jobs. The article discusses the major challenges of manomama when entering business (knowledge and experience, site and machinery, sup-pliers, staff and supporters) and presents the innovative solutions the founder identified to address these. In addition, the article derives implications for traditional companies.
KW - Sustainability sciences, Management & Economics
KW - Sustainability-oriented innovation
KW - sustainable fashion
KW - apparel industry
KW - regional sourcing
KW - Sustainable entrepreneurship
KW - business model innovation
KW - Small and medium sized enterprises
KW - Social Business
KW - age-diversity
KW - Entrepreneurship
UR - https://www.mendeley.com/catalogue/940c2cba-79ba-32c4-9216-31654efa3071/
M3 - Journal articles
VL - 2012
SP - 123
EP - 138
JO - The Journal of Corporate Citizenship
JF - The Journal of Corporate Citizenship
SN - 1470-5001
IS - 45
ER -