SeniorCitizens’ Tourism: A simple Approach to Determine their Future Travel Behaviour.
Research output: Journal contributions › Journal articles › Research › peer-review
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SeniorCitizens’ Tourism : A simple Approach to Determine their Future Travel Behaviour. / Lohmann, Martin; Merzbach, Guido.
In: The Tourist Review, Vol. 52, No. 3, 01.03.1997, p. 4-12.Research output: Journal contributions › Journal articles › Research › peer-review
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RIS
TY - JOUR
T1 - SeniorCitizens’ Tourism
T2 - A simple Approach to Determine their Future Travel Behaviour.
AU - Lohmann, Martin
AU - Merzbach, Guido
PY - 1997/3/1
Y1 - 1997/3/1
N2 - There is no doubt: the “Senior Citizens Market” is growing all over Europe. Thus, designing specific marketing strategies and adapting the tourist product to the prospective needs of elderly tourists are becoming more and more important.
AB - There is no doubt: the “Senior Citizens Market” is growing all over Europe. Thus, designing specific marketing strategies and adapting the tourist product to the prospective needs of elderly tourists are becoming more and more important.
KW - Tourism studies
KW - German travel analysis
KW - senior citizen market
KW - senior behavior
KW - Business psychology
UR - https://www.mendeley.com/catalogue/9b483452-9183-35b8-8664-c9606e25d5e0/
U2 - 10.1108/eb058248
DO - 10.1108/eb058248
M3 - Journal articles
VL - 52
SP - 4
EP - 12
JO - The Tourist Review
JF - The Tourist Review
SN - 0251-3102
IS - 3
ER -