SeniorCitizens’ Tourism: A simple Approach to Determine their Future Travel Behaviour.

Research output: Journal contributionsJournal articlesResearchpeer-review

Authors

There is no doubt: the “Senior Citizens Market” is growing all over Europe. Thus, designing specific marketing strategies and adapting the tourist product to the prospective needs of elderly tourists are becoming more and more important.
Original languageEnglish
JournalRevue de Tourisme (St. Gallen)
Volume52
Issue number3
Pages (from-to)4-12
Number of pages9
ISSN0045-2755
DOIs
Publication statusPublished - 01.03.1997
Externally publishedYes

DOI