SeniorCitizens’ Tourism: A simple Approach to Determine their Future Travel Behaviour.
Research output: Journal contributions › Journal articles › Research › peer-review
Authors
There is no doubt: the “Senior Citizens Market” is growing all over Europe. Thus, designing specific marketing strategies and adapting the tourist product to the prospective needs of elderly tourists are becoming more and more important.
| Original language | English |
|---|---|
| Journal | Revue de Tourisme (St. Gallen) |
| Volume | 52 |
| Issue number | 3 |
| Pages (from-to) | 4-12 |
| Number of pages | 9 |
| ISSN | 0045-2755 |
| DOIs | |
| Publication status | Published - 01.03.1997 |
| Externally published | Yes |
- Tourism studies - German travel analysis, senior citizen market, senior behavior
- Business psychology