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Publications

On this page the institutional bibliography and open access repository can be searched. Browse by research area or use the search field and advanced search to discover relevant research outputs. Publications published prior to 2000 may be missing. To find specific authors we recommend the Person Index.

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    1. Cybernetics | Kybernetik 2. The Macy-Conferences 1946-1953: Band 2. Essays & Dokumente

      Pias, C. (ed.), 2004, Zürich/Berlin: Diaphanes Verlag. 512 p.

      Research output: Books and anthologies › Collected editions and anthologies › Research

    2. Published

      Cybernetics: The Macy Conferences 1946-1953. The Complete Transactions

      Pias, C. (ed.), 03.2016, Zurich: Diaphanes Verlag. 736 p.

      Research output: Books and anthologies › Collected editions and anthologies › Research

    3. Cutting the Russian Bear down to size on the graveyard of champions: An analysis of the metaphors used in the 2002 Official Wimbledon Film

      Schmidt, T., 07.2004, In: Metaphorik.de. 2004, 7, p. 76-104 29 p.

      Research output: Journal contributions › Journal articles › Research

    4. Published

      Cutting Across Lines: Lil Picard and the Reorienting Effects of Collage

      Lochner, O., 06.2022, Compressed Utterances : Collage in a Germanic Context after 1912. Collins, C. (ed.). Oxford, Bern, Berlin ua.: Peter Lang Verlag, p. 221-252 (German Visual Culture; vol. 12).

      Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Transfer › peer-review

    5. Customer Value und Public Value: Der Kundennutzen im Bauch der Gesellschaft

      Meynhardt, T. & Stock, R. A., 01.2009, In: Marketing Review St. Gallen. 26, 1, p. 53-57 5 p.

      Research output: Journal contributions › Journal articles › Transfer › peer-review

    6. Published

      Customer Value: Persönliche Effekte von Urlaubsreisen: Modulbericht zur Reiseanalyse 2019

      Kuhn, F., Grimm, B. & Lohmann, M. (ed.), 01.06.2019, FUR Forschungsgemeinschaft Urlaub und Reisen, 54 p.

      Research output: Working paper › Project reports › Transfer

    7. Published

      Customer Profitability Analysis in decision-making–The roles of customer characteristics, cost structures, and strategizing

      Lueg, R. & Ilieva, D., 05.2024, In: PLoS ONE. 19, 5, 25 p., e0296974.

      Research output: Journal contributions › Journal articles › Research › peer-review

    8. Published

      Customer Orientation of Service Employees—Toward a Conceptual Framework of a Key Relationship Marketing Construct

      Hennig-Thurau, T. & Thurau, C., 01.01.2003, In: Journal of Relationship Marketing. 2, 1-2, p. 23-41 19 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    9. Customer Engagement Benefits: A Customer Perspective and Strategic Implications

      Braun, C., Batt, V., Hadwich, K. & Bruhn, M., 2015, Conference Proceedings of ANZMAC CONFERENCE 2015: Innovation and Growth Strategies in Marketing. Sinha, A., Cadeaux, J. & Bucic, T. (eds.). University of New South Wales, p. 821 1 p. (ANZMAC Conference).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    10. Customer accounting with budgets and activity-based costing: a case study in electronic commerce

      Lueg, R. & Malmmose, M., 2014, In: International Journal of Strategic Management. 14, 2, p. 25-36 12 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

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