Multimodality in Strategy-as-Practice Research
Research output: Contributions to collected editions/works › Chapter › peer-review
Authors
Eric Knight and Matthias Wenzel examine the multimodality of
strategizing. Drawing parallels to research in other domains of
organization studies, they show that the enactment of strategic
practices involves, amongst others, discursive modes (i.e., written or
oral texts such as speech acts, emails, documents or newspaper
articles), bodily modes (i.e., bodily movements such as gestures, gazes,
nodding or pointing) and material modes (i.e., objects and artefacts
such as tables, chairs, rooms or tools). As the concept of multimodality
signals, these different modes are typically interrelated. That is, one
typically finds a constellation of different modes involved in strategy
work. The authors review existing strategy as practice research in
terms of how they have conceptualized and captured the multimodality of
strategy work. They distinguish three different conceptualizations,
which they label ‘multimodality as representation’ (treating different
modes as reflected in each other), ‘multimodality as co-creation’
(treating different modes as recursively shaping each other) and
‘multimodality as intertwinement’ (treating different modes as
amalgamated). They discuss how each view of multimodality allows for
different types of insights to be gained on the doing of strategy.
Original language | English |
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Title of host publication | Cambridge Handbook of Strategy as Practice |
Editors | Damon Golsorkhi, Linda Rouleau, David Seidl, Eero Vaara |
Number of pages | 11 |
Place of Publication | Cambridge |
Publisher | Cambridge University Press |
Publication date | 11.03.2025 |
Edition | 3 |
Pages | 729-739 |
ISBN (print) | 978-1-009-21607-4 |
ISBN (electronic) | 9781009216067 |
DOIs | |
Publication status | Published - 11.03.2025 |
- Management studies