Formative Perspectives on the Relation Between CSR Communication and CSR Practices: Pathways for Walking, Talking, and T(w)alking
Research output: Journal contributions › Journal articles › Research › peer-review
Standard
In: Business and Society, Vol. 59, No. 1, 01.01.2020, p. 5-33.
Research output: Journal contributions › Journal articles › Research › peer-review
Harvard
APA
Vancouver
Bibtex
}
RIS
TY - JOUR
T1 - Formative Perspectives on the Relation Between CSR Communication and CSR Practices
T2 - Pathways for Walking, Talking, and T(w)alking
AU - Schöneborn, Dennis
AU - Morsing, Mette
AU - Crane, Andrew
PY - 2020/1/1
Y1 - 2020/1/1
N2 - Within the burgeoning corporate social responsibility (CSR) communication literature, the question of the relationship between CSR practices and CSR communication (or between “walk” and “talk”) has been a central concern. Recently, we observe a growing interest in formative views on the relation between CSR communication and practices, that is, works which ascribe to communication a constitutive role in creating, maintaining, and transforming CSR practices. This article provides an overview of the heterogeneous landscape of formative views on CSR communication scholarship. More specifically, we distinguish between three variants of such formative views: walking-to-talk, talking-to-walk, and t(w)alking. These three orientations differ primarily regarding the temporal dynamics that they ascribe to the relation between CSR communication and practices and regarding the object that is formed through communication. This new typology helps systematize the emerging field of research on CSR communication, and we use it as a compass to provide directions for future research in this area.
AB - Within the burgeoning corporate social responsibility (CSR) communication literature, the question of the relationship between CSR practices and CSR communication (or between “walk” and “talk”) has been a central concern. Recently, we observe a growing interest in formative views on the relation between CSR communication and practices, that is, works which ascribe to communication a constitutive role in creating, maintaining, and transforming CSR practices. This article provides an overview of the heterogeneous landscape of formative views on CSR communication scholarship. More specifically, we distinguish between three variants of such formative views: walking-to-talk, talking-to-walk, and t(w)alking. These three orientations differ primarily regarding the temporal dynamics that they ascribe to the relation between CSR communication and practices and regarding the object that is formed through communication. This new typology helps systematize the emerging field of research on CSR communication, and we use it as a compass to provide directions for future research in this area.
KW - aspirational talk
KW - communication as constitutive of organization (CCO)
KW - corporate social responsibility
KW - CSR communication
KW - CSR practices
KW - sensemaking
KW - Management studies
UR - http://www.scopus.com/inward/record.url?scp=85065644275&partnerID=8YFLogxK
U2 - 10.1177/0007650319845091
DO - 10.1177/0007650319845091
M3 - Journal articles
AN - SCOPUS:85065644275
VL - 59
SP - 5
EP - 33
JO - Business and Society
JF - Business and Society
SN - 0007-6503
IS - 1
ER -