The global touristification makes space itself disappear. All that is left is time, as already Heinrich Heine observed when he characterized the railway as a "space killer". Time occupies space and thereby creates an abstract space for tourists. The article uses tourist marketing for the Lueneburg Heath as an example to examine the manner in which one and the same tourist destination has been assigned various realities over the last 25 years. The conclusion being that tourist space has become an indifferent space. Distant spaces can only be travel spaces if they can be fitted in "with time"; and this means that they could be anywhere. Tourist spaces are hence not resting in themselves. They are a network of dynamic locations, i.e. spaces take concrete form for the tourist in several locations and are hence no longer connected to an unmediated environment, but instead refer to the relevant logic of the Western zeitgeist. If it is true that unmediated space is disappearing along with its social and material objects, ethnological tourism studies experience a benefit and a loss simultaneously: because if tourism does indeed remove the alien or, respectively, the alien space, then it is no longer useful for an analysis and comprehension of tourists and tourism. But one can investigate in the home location of the tourist, where the decisive factors of tourist space are generated at the relevant time.