Does storytelling for sustainability work? An experiment
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Does storytelling for sustainability work? An experiment. / Sundermann, Anna; Fischer, Daniel; Fücker, Sonja et al.
Narrating Sustainability through Storytelling. ed. / Daniel Fischer; Sonja Fücker; Hanna Selm; Anna Sundermann. Taylor and Francis Inc., 2022. p. 26-44.Research output: Contributions to collected editions/works › Chapter › peer-review
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TY - CHAP
T1 - Does storytelling for sustainability work? An experiment
AU - Sundermann, Anna
AU - Fischer, Daniel
AU - Fücker, Sonja
AU - Hanss, Daniel
AU - Selm, Hanna
PY - 2022/12/8
Y1 - 2022/12/8
N2 - This chapter presents the results of a field experiment conducted in the attempt of closing the research gap on SusTelling effects. The study explored the effects of text-based storytelling among adults aged 18–24 years on situational interest, personal consumption-related, and sustainability-related engagement intentions. In addition, the study investigated interactions with personal characteristics, such as affinity for sustainability and level of education. This chapter starts with a description of the research problem, which highlights the lack of knowledge on how storytelling can activate participation in social transformation processes. It then reports on the field experiment and two follow-up group discussions, conducted to explore the hypothesized effects. Results showed no differences concerning the effects of SusTelling journalistic texts and classic reporting style on the dependent variables. These results confirm earlier studies that storytelling effects are strongly influenced by the characteristics of the participants, the communication medium, and the reception situation. Different interpretations of the results are described at the end of this chapter, followed by recommendations for future research.
AB - This chapter presents the results of a field experiment conducted in the attempt of closing the research gap on SusTelling effects. The study explored the effects of text-based storytelling among adults aged 18–24 years on situational interest, personal consumption-related, and sustainability-related engagement intentions. In addition, the study investigated interactions with personal characteristics, such as affinity for sustainability and level of education. This chapter starts with a description of the research problem, which highlights the lack of knowledge on how storytelling can activate participation in social transformation processes. It then reports on the field experiment and two follow-up group discussions, conducted to explore the hypothesized effects. Results showed no differences concerning the effects of SusTelling journalistic texts and classic reporting style on the dependent variables. These results confirm earlier studies that storytelling effects are strongly influenced by the characteristics of the participants, the communication medium, and the reception situation. Different interpretations of the results are described at the end of this chapter, followed by recommendations for future research.
KW - Sustainability sciences, Communication
UR - http://www.scopus.com/inward/record.url?scp=85141173625&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/4b655179-d916-394d-9745-51f826543093/
U2 - 10.4324/9781003326144-5
DO - 10.4324/9781003326144-5
M3 - Chapter
AN - SCOPUS:85141173625
SN - 9781032352695
SN - 9781032352701
SP - 26
EP - 44
BT - Narrating Sustainability through Storytelling
A2 - Fischer, Daniel
A2 - Fücker, Sonja
A2 - Selm, Hanna
A2 - Sundermann, Anna
PB - Taylor and Francis Inc.
ER -