TY - JOUR

T1 - Does CSR Matter for Nonprofit Organizations?

T2 - Testing the Link Between CSR Performance and Trustworthiness in the Nonprofit Versus For-Profit Domain

AU - Lin-Hi, Nick

AU - Hörisch, Jacob

AU - Blumberg, Igor

PY - 2015/10/22

Y1 - 2015/10/22

N2 - Drawing on attribution theory and expectancy violations theory, this paper examines the relevance of Corporate Social Responsibility (CSR) in the nonprofit domain. For this task, an analysis of the effects of positive and negative CSR performance on perceived trustworthiness was conducted for nonprofit and for for-profit organizations. The findings of a survey-based experiment indicate that in the nonprofit domain, positive CSR performance does not significantly affect trustworthiness, whereas negative CSR performance significantly destroys trustworthiness. Since negative CSR performance is the result of irresponsible behavior, the study’s findings suggest that CSR in the nonprofit domain should be centered on “avoiding bad.”

AB - Drawing on attribution theory and expectancy violations theory, this paper examines the relevance of Corporate Social Responsibility (CSR) in the nonprofit domain. For this task, an analysis of the effects of positive and negative CSR performance on perceived trustworthiness was conducted for nonprofit and for for-profit organizations. The findings of a survey-based experiment indicate that in the nonprofit domain, positive CSR performance does not significantly affect trustworthiness, whereas negative CSR performance significantly destroys trustworthiness. Since negative CSR performance is the result of irresponsible behavior, the study’s findings suggest that CSR in the nonprofit domain should be centered on “avoiding bad.”

KW - Sustainability sciences, Management & Economics

KW - Attribution theory

KW - Corporate Social Responsibility

KW - Expectancy violations theory

KW - Irresponsible behavior

KW - Trustworthiness

KW - Corporate Social Responsibility

KW - Expectancy violations theory

KW - Irresponsible behavior

KW - Trustworthiness

UR - http://www.scopus.com/inward/record.url?scp=85028193026&partnerID=8YFLogxK

U2 - 10.1007/s11266-014-9506-6

DO - 10.1007/s11266-014-9506-6

M3 - Journal articles

VL - 26

SP - 1944

EP - 1974

JO - Voluntas: International Journal of Voluntary and Nonprofit Organizations

JF - Voluntas: International Journal of Voluntary and Nonprofit Organizations

SN - 0957-8765

IS - 5

ER -