Promoting the arts at the Deutsche Bank: Means to an end? Implementing the Concept of Art in the Workplace at the Bank's headquarters in Frankfurt. Studies have been published to show that corporate funding of the arts was at least partly motivated by the desire to enhance profits, especially in the 1980's. This in turn suggests the question: to what extent does corporate funding of the arts also promote artistic development per se? Using the Deutsche Bank headquarters in Frankfurt as an example, this study explores this question, investigating the extent to which the Deutsche Bank's funding of the arts was profitoriented on the one hand or promoting artistic development regardless of profit on the other. The study finds that although art in general was supported, the four aspects studied specifically (support of artist, conservation of art, aesthetic circumstances and educational purposes) were not realized or communicated consistently. Rather it became evident that Deutsche Bank support for the arts was not an end in itself, but instead was used as a tool of corporate communication at the expense of support for artists and educational purposes