Die Kunstförderung der Deutschen Bank. Mittel zum Zweck? Das Konzept »Kunst am Arbeitsplatz« am Beispiel der Frankfurter Konzernzentrale
Research output: Journal contributions › Journal articles › Research › peer-review
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In: Zeitschrift für Unternehmensgeschichte : ZUG = Journal of business history, Vol. 54, No. 2, 01.10.2009, p. 158-178.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - Die Kunstförderung der Deutschen Bank. Mittel zum Zweck? Das Konzept »Kunst am Arbeitsplatz« am Beispiel der Frankfurter Konzernzentrale
AU - Rother, Lynn
N1 - Online erschienen: 26.07.2017. Erschienen im Druck: 01.10.2009
PY - 2009/10/1
Y1 - 2009/10/1
N2 - Promoting the arts at the Deutsche Bank: Means to an end? Implementing the Concept of Art in the Workplace at the Bank's headquarters in Frankfurt. Studies have been published to show that corporate funding of the arts was at least partly motivated by the desire to enhance profits, especially in the 1980's. This in turn suggests the question: to what extent does corporate funding of the arts also promote artistic development per se? Using the Deutsche Bank headquarters in Frankfurt as an example, this study explores this question, investigating the extent to which the Deutsche Bank's funding of the arts was profitoriented on the one hand or promoting artistic development regardless of profit on the other. The study finds that although art in general was supported, the four aspects studied specifically (support of artist, conservation of art, aesthetic circumstances and educational purposes) were not realized or communicated consistently. Rather it became evident that Deutsche Bank support for the arts was not an end in itself, but instead was used as a tool of corporate communication at the expense of support for artists and educational purposes
AB - Promoting the arts at the Deutsche Bank: Means to an end? Implementing the Concept of Art in the Workplace at the Bank's headquarters in Frankfurt. Studies have been published to show that corporate funding of the arts was at least partly motivated by the desire to enhance profits, especially in the 1980's. This in turn suggests the question: to what extent does corporate funding of the arts also promote artistic development per se? Using the Deutsche Bank headquarters in Frankfurt as an example, this study explores this question, investigating the extent to which the Deutsche Bank's funding of the arts was profitoriented on the one hand or promoting artistic development regardless of profit on the other. The study finds that although art in general was supported, the four aspects studied specifically (support of artist, conservation of art, aesthetic circumstances and educational purposes) were not realized or communicated consistently. Rather it became evident that Deutsche Bank support for the arts was not an end in itself, but instead was used as a tool of corporate communication at the expense of support for artists and educational purposes
KW - Kunstwissenschaft
UR - https://www.degruyter.com/view/j/zug.2009.54.issue-2/zug-2009-0204/zug-2009-0204.xml
UR - http://www.scopus.com/inward/record.url?scp=85116636106&partnerID=8YFLogxK
U2 - 10.1515/zug-2009-0204
DO - 10.1515/zug-2009-0204
M3 - Zeitschriftenaufsätze
VL - 54
SP - 158
EP - 178
JO - Zeitschrift für Unternehmensgeschichte : ZUG = Journal of business history
JF - Zeitschrift für Unternehmensgeschichte : ZUG = Journal of business history
SN - 0342-2852
IS - 2
ER -