TY - CHAP

T1 - Commitment Strategies for Sustainability

T2 - 71st Annual Meeting of the Academy of Management - AOM 2011

AU - Beckmann, Markus

AU - Pies, Ingo

AU - Hielscher, Stefan

N1 - Conference code: 71

PY - 2011

Y1 - 2011

N2 - This article develops an ordonomic concept of how corporations can create sustainable value through new governance. The paper weaves together new strands of research in business ethics with the current debate on sustainability. The argument is made in three steps. The first step sketches how the sustainability semantics has evolved from a sociopolitical searchlight to a heuristics for business policy and practice. Elaborating a key proposition of the ordonomic perspective on business ethics, the second step argues that business firms can use moral commitments as a factor of production by deploying individual or collective self-commitments as well as commitment services in processes of new governance. In the third step, we combine these four moral commitments with the three ESG (‘ecological, social, and governance’) criteria of sustainability and derive a 12-box matrix for commitment strategies. We use three case studies to illustrate how this ordonomic matrix can be used to enhance strategic management for corporate sustainability.

AB - This article develops an ordonomic concept of how corporations can create sustainable value through new governance. The paper weaves together new strands of research in business ethics with the current debate on sustainability. The argument is made in three steps. The first step sketches how the sustainability semantics has evolved from a sociopolitical searchlight to a heuristics for business policy and practice. Elaborating a key proposition of the ordonomic perspective on business ethics, the second step argues that business firms can use moral commitments as a factor of production by deploying individual or collective self-commitments as well as commitment services in processes of new governance. In the third step, we combine these four moral commitments with the three ESG (‘ecological, social, and governance’) criteria of sustainability and derive a 12-box matrix for commitment strategies. We use three case studies to illustrate how this ordonomic matrix can be used to enhance strategic management for corporate sustainability.

KW - Sustainability sciences, Management & Economics

U2 - 10.5465/AMBPP.2011.65870411

DO - 10.5465/AMBPP.2011.65870411

M3 - Article in conference proceedings

VL - 2011

T3 - Academy of Management Annual Meeting Proceedings

BT - Academy of Management Annual Meeting Best Paper Proceedings

PB - Academy of Management (Briarcliff Manor, NY)

Y2 - 3 August 2011 through 16 August 2011

ER -