Citizen Relationship Management (CRM): lernen vom Customer Relationship Management

Research output: Contributions to collected editions/worksArticle in conference proceedingsResearch

Authors

Kundenzufriedenheit , Verwaltung. Der Verfasser widmet sich dem Thema, wie die öffentliche Verwaltung eine dauerhaft positive Beziehung zum Bürger handhaben kann. Beim Praktizieren des Citizen Relationship Management (CRM) sind Anleihen beim Customer Relationship Management hilfreich: Verstehen der Kunden und des Marktes, Entwickeln des Angebotes etc.
Original languageGerman
Title of host publicationVerwaltungsinformatik 2000 : Verwaltungsinformatik in Theorie, Anwendung und Hochschulausbildung : 3. Internationale Fachtagung "Verwaltungsinformatik" der Gesellschaft für Informatik
EditorsHans-Jürgen Lüttich
Number of pages7
Place of PublicationHalberstadt
Publishermdv Verlag
Publication date2000
Pages277-283
ISBN (print)978-3-89812-068-5, 3-89812-068-6
Publication statusPublished - 2000
Event3. Internationale Fachtagung "Verwaltungsinformatik" der Gesellschaft für Informatik - FTVI 2000: Verwaltungsinformatik in Theorie, Anwendung und Hochschulausbildung - AOK Bildungszentrum Halberstadt, Halberstadt
Duration: 11.10.200013.10.2000
Conference number: 3
http://web.archive.org/web/20010501184133/http://www-wi.cs.uni-magdeburg.de/vi2000/

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