Citizen relationship management

Research output: Working paperWorking papers

Authors

Kundenzufriedenheit , Verwaltung. Der Verfasser widmet sich dem Thema, wie die öffentliche Verwaltung eine dauerhaft positive Beziehung zum Bürger handhaben kann. Beim Praktizieren des Citizen Relationship Management (CRM) sind Anleihen beim Customer Relationship Management hilfreich: Verstehen der Kunden und des Marktes, Entwickeln des Angebotes etc.
Original languageGerman
Place of PublicationLüneburg
PublisherUniversität Lüneburg
Number of pages11
Publication statusPublished - 2000

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