Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments
Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research
Standard
Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments. / Homburg, Christian; Imschloß, Monika; Kuehnl, Christina.
Proceedings of the 41th Conference of the European Marketing Academy (EMAC): Marketing to Citizens Going beyond Customers and Consumers. ed. / Paulo Rita. Lisbon: European Marketing Academy, 2012. p. 213-214.
Proceedings of the 41th Conference of the European Marketing Academy (EMAC): Marketing to Citizens Going beyond Customers and Consumers. ed. / Paulo Rita. Lisbon: European Marketing Academy, 2012. p. 213-214.
Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research
Harvard
Homburg, C, Imschloß, M & Kuehnl, C 2012, Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments. in P Rita (ed.), Proceedings of the 41th Conference of the European Marketing Academy (EMAC): Marketing to Citizens Going beyond Customers and Consumers. European Marketing Academy, Lisbon, pp. 213-214, 41th EMAC Conference - 2012, Lisbon, Portugal, 23.05.12.
APA
Homburg, C., Imschloß, M., & Kuehnl, C. (2012). Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments. In P. Rita (Ed.), Proceedings of the 41th Conference of the European Marketing Academy (EMAC): Marketing to Citizens Going beyond Customers and Consumers (pp. 213-214). European Marketing Academy.
Vancouver
Homburg C, Imschloß M, Kuehnl C. Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments. In Rita P, editor, Proceedings of the 41th Conference of the European Marketing Academy (EMAC): Marketing to Citizens Going beyond Customers and Consumers. Lisbon: European Marketing Academy. 2012. p. 213-214
Bibtex
@inbook{5c7775caff0c46ba94206cee72959c62,
title = "Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments",
keywords = "Management studies",
author = "Christian Homburg and Monika Imschlo{\ss} and Christina Kuehnl",
year = "2012",
month = may,
language = "English",
isbn = "978-989-732-004-0",
pages = "213--214",
editor = "Paulo Rita",
booktitle = "Proceedings of the 41th Conference of the European Marketing Academy (EMAC)",
publisher = "European Marketing Academy",
address = "Belgium",
note = "41th EMAC Conference - 2012 : Marketing to Citizens Going beyond Customers and Consumers, EMAC2012 ; Conference date: 23-05-2012 Through 26-05-2012",
url = "https://www.emac-online.org/emac-annual-conference/past-conferences",
}
RIS
TY - CHAP
T1 - Between too Much and too Little
T2 - 41th EMAC Conference - 2012
AU - Homburg, Christian
AU - Imschloß, Monika
AU - Kuehnl, Christina
N1 - Conference code: 41
PY - 2012/5
Y1 - 2012/5
KW - Management studies
M3 - Published abstract in conference proceedings
SN - 978-989-732-004-0
SP - 213
EP - 214
BT - Proceedings of the 41th Conference of the European Marketing Academy (EMAC)
A2 - Rita, Paulo
PB - European Marketing Academy
CY - Lisbon
Y2 - 23 May 2012 through 26 May 2012
ER -