Verena Batt
Prof. Dr.
Contact
Prof. Dr. Verena Batt
- Management studies
Research areas
- 2013
American Marketing Association (AMA) (External organisation)
Batt, V. (Member)
2013 → …Activity: Membership › Learned societies and special interest organisations › Research
Journal of Brand Management (Journal)
Batt, V. (Editorial Board)
2013 → …Activity: Publication peer-review and editorial work › Peer review of publicationen › Research
- 2015
German Academic Association for Business Research e.V. (External organisation)
Velte, P. (Member) & Batt, V. (Member)
2015 → …Activity: Membership › Learned societies and special interest organisations › Research
- 2018
European Marketing Academy (EMAC) (External organisation)
Batt, V. (Member)
2018 → …Activity: Membership › Learned societies and special interest organisations › Research
Leuphana Universität Lüneburg (Organisational unit)
Batt, V. (Chair)
2018 → 2019Activity: Membership › Academic councils, panels and committees › Research
School of Management and Technology (Organisational unit)
Batt, V. (Member)
2018 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China
Batt, V. (Speaker) & Bekmeier-Feuerhahn, S. (Speaker)
29.05.2018Activity: Talk or presentation › Conference Presentations › Research
47th Annual Conference of European Marketing Academy - EMAC 2018
Batt, V. (Participant) & Bekmeier-Feuerhahn, S. (Participant)
30.05.2018 → 01.06.2018Activity: Participating in or organising an academic or articstic event › Conferences › Research
21st Academy of Marketing Science Wolrd Marketing Congress - AMS WMC 2018
Batt, V. (Speaker) & Tuzovic, S. (Speaker)
27.06.2018 → 29.06.2018Activity: Participating in or organising an academic or articstic event › Conferences › Research
The Dual Role of Price on Consumers' Purchase Intentions of Hedonic Versus Utilitarian Products
Batt, V. (Speaker) & Tuzovic, S. (Speaker)
27.06.2018 → 29.06.2018Activity: Talk or presentation › Conference Presentations › Research