The Dual Role of Price on Consumers' Purchase Intentions of Hedonic Versus Utilitarian Products

Activity: Talk or presentationConference PresentationsResearch

Verena Batt - Speaker

Sven Tuzovic - Speaker

    27.06.201829.06.2018

    Event

    21st Academy of Marketing Science Wolrd Marketing Congress - AMS WMC 2018: Finding New Ways to Engage and Satisfy Global Customers

    27.06.1829.06.18

    Porto, Portugal

    Event: Conference

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    Researchers

    1. Lisa Hofmann

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