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  6. The Dual Role of Price on Consumers' Pur...
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The Dual Role of Price on Consumers' Purchase Intentions of Hedonic Versus Utilitarian Products

Activity: Talk or presentation › Conference Presentations › Research

Verena Batt - Speaker

Sven Tuzovic - Speaker

    27.06.2018 → 29.06.2018

    Event

    21st Academy of Marketing Science Wolrd Marketing Congress - AMS WMC 2018: Finding New Ways to Engage and Satisfy Global Customers

    27.06.18 → 29.06.18

    Porto, Portugal

    Event: Conference

    Related by researcher

    Institute of Management and Organization (Organisational unit)

    Verena Batt (Member)

    01.04.2019 → 31.08.2019

    Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees

    AMA Winter Academic Conference - AMA 2019

    Verena Batt (Speaker)

    22.02.2019 → 28.02.2019

    Activity: Participating in or organising an academic or articstic event › Conferences › Research

    2018 Global Marketing Conference at Tokyo

    Verena Batt (Speaker) & Mareike Falter (Speaker)

    26.07.2018 → 29.07.2018

    Activity: Participating in or organising an academic or articstic event › Conferences › Research

    Social Enterprises - The Rising Star of Customer Well-Being

    Verena Batt (Speaker) & Mareike Falter (Speaker)

    26.07.2018 → 29.07.2018

    Activity: Talk or presentation › Conference Presentations › Research

    21st Academy of Marketing Science Wolrd Marketing Congress - AMS WMC 2018

    Verena Batt (Speaker) & Sven Tuzovic (Speaker)

    27.06.2018 → 29.06.2018

    Activity: Participating in or organising an academic or articstic event › Conferences › Research

    47th Annual Conference of European Marketing Academy - EMAC 2018

    Verena Batt (Participant) & Sigrid Bekmeier-Feuerhahn (Participant)

    30.05.2018 → 01.06.2018

    Activity: Participating in or organising an academic or articstic event › Conferences › Research

    Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

    Verena Batt (Speaker) & Sigrid Bekmeier-Feuerhahn (Speaker)

    29.05.2018

    Activity: Talk or presentation › Conference Presentations › Research

    European Marketing Academy (EMAC) (External organisation)

    Verena Batt (Member)

    2018 → …

    Activity: Membership › Learned societies and special interest organisations › Research

    Leuphana Universität Lüneburg (Organisational unit)

    Verena Batt (Chair)

    2018 → 2019

    Activity: Membership › Academic councils, panels and committees › Research

    School of Management and Technology (Organisational unit)

    Verena Batt (Member)

    2018 → …

    Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees