The Dual Role of Price on Consumers' Purchase Intentions of Hedonic Versus Utilitarian Products

Activity: Talk or presentation › Conference Presentations › Research

Verena Batt - Speaker

Sven Tuzovic - Speaker

27.06.2018 → 29.06.2018

Event

21st Academy of Marketing Science Wolrd Marketing Congress - AMS WMC 2018: Finding New Ways to Engage and Satisfy Global Customers

27.06.18 → 29.06.18

Porto, Portugal

Event: Conference

Research areas

Management studies

Related by researcher

Institute of Management and Organization (Organisational unit)

Batt, V. (Member)

01.04.2019 → 31.08.2019

Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees

AMA Winter Academic Conference - AMA 2019

Batt, V. (Speaker)

22.02.2019 → 28.02.2019

Activity: Participating in or organising an academic or articstic event › Conferences › Research

2018 Global Marketing Conference at Tokyo

Batt, V. (Speaker) & Falter, M. (Speaker)

26.07.2018 → 29.07.2018

Activity: Participating in or organising an academic or articstic event › Conferences › Research

Social Enterprises - The Rising Star of Customer Well-Being

Batt, V. (Speaker) & Falter, M. (Speaker)

26.07.2018 → 29.07.2018

Activity: Talk or presentation › Conference Presentations › Research

21st Academy of Marketing Science Wolrd Marketing Congress - AMS WMC 2018

Batt, V. (Speaker) & Tuzovic, S. (Speaker)

27.06.2018 → 29.06.2018

Activity: Participating in or organising an academic or articstic event › Conferences › Research

47th Annual Conference of European Marketing Academy - EMAC 2018

Batt, V. (Participant) & Bekmeier-Feuerhahn, S. (Participant)

30.05.2018 → 01.06.2018

Activity: Participating in or organising an academic or articstic event › Conferences › Research

Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

Batt, V. (Speaker) & Bekmeier-Feuerhahn, S. (Speaker)

29.05.2018

Activity: Talk or presentation › Conference Presentations › Research

European Marketing Academy (EMAC) (External organisation)

Batt, V. (Member)

2018 → …

Activity: Membership › Learned societies and special interest organisations › Research

Leuphana Universität Lüneburg (Organisational unit)

Batt, V. (Chair)

2018 → 2019

Activity: Membership › Academic councils, panels and committees › Research

School of Management and Technology (Organisational unit)

Batt, V. (Member)

2018 → …

Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees