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- American Marketing Association (AMA) (Ex...
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American Marketing Association (AMA) (External organisation)
Activity: Membership › Learned societies and special interest organisations › Research
Related by researcher
Institute of Management and Organization (Organisational unit)
Verena Batt (Member)
Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
AMA Winter Academic Conference - AMA 2019
Verena Batt (Speaker)
Activity: Participating in or organising an academic or articstic event › Conferences › Research
2018 Global Marketing Conference at Tokyo
Verena Batt (Speaker) & Mareike Falter (Speaker)
Activity: Participating in or organising an academic or articstic event › Conferences › Research
Social Enterprises - The Rising Star of Customer Well-Being
Verena Batt (Speaker) & Mareike Falter (Speaker)
Activity: Talk or presentation › Conference Presentations › Research
21st Academy of Marketing Science Wolrd Marketing Congress - AMS WMC 2018
Verena Batt (Speaker) & Sven Tuzovic (Speaker)
Activity: Participating in or organising an academic or articstic event › Conferences › Research
The Dual Role of Price on Consumers' Purchase Intentions of Hedonic Versus Utilitarian Products
Verena Batt (Speaker) & Sven Tuzovic (Speaker)
Activity: Talk or presentation › Conference Presentations › Research
47th Annual Conference of European Marketing Academy - EMAC 2018
Verena Batt (Participant) & Sigrid Bekmeier-Feuerhahn (Participant)
Activity: Participating in or organising an academic or articstic event › Conferences › Research
Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China
Verena Batt (Speaker) & Sigrid Bekmeier-Feuerhahn (Speaker)
Activity: Talk or presentation › Conference Presentations › Research
European Marketing Academy (EMAC) (External organisation)
Verena Batt (Member)
Activity: Membership › Learned societies and special interest organisations › Research
Leuphana Universität Lüneburg (Organisational unit)
Verena Batt (Chair)
Activity: Membership › Academic councils, panels and committees › Research