Sigrid Bekmeier-Feuerhahn
Prof. Dr.
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Anthropomorphe Markengestaltung – Wenn Marken menschlich werden
Seitz, L. & Bekmeier-Feuerhahn, S., 02.2023, In: Transfer, Werbeforschung & Praxis. 69, 2, p. 48-55 8 p.Research output: Journal contributions › Journal articles › Transfer › peer-review
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Die Wirkung von Lautsymbolik auf Produktassoziationen und Kaufimpulse
Federau, S., Seitz, L. & Bekmeier-Feuerhahn, S., 2022, In: Transfer. 68, 4, p. 64-67 4 p.Research output: Journal contributions › Journal articles › Research › peer-review
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Can we trust a chatbot like a physician? A qualitative study on understanding the emergence of trust toward diagnostic chatbots
Seitz, L., Bekmeier-Feuerhahn, S. & Gohil, K., 01.09.2022, In: International Journal of Human Computer Studies. 165, 102848.Research output: Journal contributions › Journal articles › Research › peer-review
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Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA)
Rudeloff, C., Bekmeier-Feuerhahn, S., Sikkenga, J. & Barth, A., 29.03.2022, In: International Journal of Strategic Communication. 16, 2, p. 157-181 25 p.Research output: Journal contributions › Journal articles › Research › peer-review
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Empathic Healthcare Chatbots: Comparing the Effects of Emotional Expression and Caring Behavior
Seitz, L. & Bekmeier-Feuerhahn, S., 2021, ICIS 2021 Proceedings: Building sustainability and resilience with IS: A call for action. AIS eLibrary, 1402Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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What's on in Arts Marketing Research?
Holst, C., Myers, E. M. & Bekmeier-Feuerhahn, S., 01.12.2021, In: Journal of Cultural Management and Cultural Policy. 7, 2, p. 201-214 14 p.Research output: Journal contributions › Journal articles › Research › peer-review
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The Advance of Diagnosis Chatbots: Should We First Avoid Distrust Before We Focus on Trust?
Seitz, L., Woronkow, J., Bekmeier-Feuerhahn, S. & Gohil, K., 2021, ECIS 2021 Proceedings: Human Values Crisis in a Digitizing World. AIS eLibrary, 1185Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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Communication management of start-ups: an empirical analysis of entrepreneurs’ communication and networking success on Facebook
Pakura, S., Rudeloff, C., Bekmeier-Feuerhahn, S. & Eggers, F., 2020, In: International Journal of Entrepreneurial Venturing. 12, 5, p. 459-489 31 p.Research output: Journal contributions › Journal articles › Research › peer-review
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Towards a Model for Building Trust and Acceptance of Artificial Intelligence Aided Medical Assessment Systems
Seitz, L., Bekmeier-Feuerhahn, S., Bontrup, F., Wildt, J. & Gohil, K., 27.05.2020, Proceedings of the 49th EMAC 2020 Annual Conference, Budapest, May 26-29, 2020. Brüssel: European Marketing Academy, 10 p. 64418. (Proceedings of the European Marketing Academy ; vol. 2020).Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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Exploring Gender Stereotypes and Gender Role Expectations in Clothing Consumption: A Sustainability Marketing Perspective
Wallaschkowski, S., Niehuis, E., Bekmeier-Feuerhahn, S. & Stark, S., 2018, Conference Proceedings Macromarketing Conference 2018: July 09-12th Leipzig Germany "Change between compexity and simplicity". Leipzig: Universität Leipzig, p. 642 - 643 2 p.Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review