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Monika Imschloß

Prof. Dr.

Monika Imschloß

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Prof. Dr. Monika Imschloß

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    1. Journal articles › Research › Not peer-reviewed

    2. Einfluss von (digitalen) Displays auf das Kundenverhalten am POS

      Imschloß, M., Stüber, E. & Plitzko, R., 2018, In: Marketing Review St. Gallen. 33, 6, p. 10-16 7 p.

      Research output: Journal contributions › Journal articles › Research

    3. From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing

      Reinartz, W. & Imschloß, M., 01.05.2017, In: NIM Marketing Intelligence Review. 9, 1, p. 42-47 6 p.

      Research output: Journal contributions › Journal articles › Research

    4. Published abstract in conference proceedings › Research › Not peer-reviewed

    5. Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments

      Homburg, C., Imschloß, M. & Kuehnl, C., 05.2012, Proceedings of the 41th Conference of the European Marketing Academy (EMAC): Marketing to Citizens Going beyond Customers and Consumers. Rita, P. (ed.). Lisbon: European Marketing Academy, p. 213-214 2 p.

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research

    6. How Music Touches: Investigating the Influence of Sounds on Haptics

      Homburg, C., Imschloß, M. & Kuehnl, C., 2014, Proceedings of the 2014 American Marketing Association Winter Educators' Conference. Hunter, G. & Steenburgh, T. (eds.). Orlando: American Marketing Association, p. C80-C81 2 p. (MA Educators Proceedings; vol. 25).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research

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