Monika Imschloß
Prof. Dr.
- Management studies
- Psychology
Research areas
11 - 15 out of 15Page size: 10
The impact of digital transformation on the retailing value chain
Reinartz, W., Wiegand, N. & Imschloss, M., 01.09.2019, In: International Journal of Research in Marketing. 36, 3, p. 350-366 17 p.Research output: Journal contributions › Journal articles › Research › peer-review
Feel the Music! Exploring the Cross-modal Correspondence between Music and Haptic Perceptions of Softness
Imschloss, M. & Kuehnl, C., 01.12.2019, In: Journal of Retailing. 95, 4, p. 158-169 12 p.Research output: Journal contributions › Journal articles › Research › peer-review
How mobile app design impacts user responses to mixed self-tracking outcomes: Randomized online experiment to explore the role of spatial distance for hedonic editing
Imschloss, M. & Lorenz, J., 11.04.2018, In: JMIR mHealth and uHealth. 6, 4, 13 p., e81.Research output: Journal contributions › Journal articles › Research › peer-review
Don't ignore the floor: Exploring multisensory atmospheric congruence between music and flooring in a retail environment
Imschloss, M. & Kuehnl, C., 01.10.2017, In: Psychology and Marketing. 34, 10, p. 931-945 15 p.Research output: Journal contributions › Journal articles › Research › peer-review
Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments
Homburg, C., Imschloß, M. & Kuehnl, C., 05.2012, Proceedings of the 41th Conference of the European Marketing Academy (EMAC): Marketing to Citizens Going beyond Customers and Consumers. Rita, P. (ed.). Lisbon: European Marketing Academy, p. 213-214 2 p.Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research