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Monika Imschloß

Prof. Dr.

Monika Imschloß

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Prof. Dr. Monika Imschloß

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    1. Book › Research
    2. Published

      Multisensorisches Design von Verkaufsumgebungen: Sehen, Hören, Riechen

      Sarstedt, M., Imschloß, M. & Adler, S., 29.09.2022, 1. ed. Wiesbaden : Springer Gabler. 74 p. (Science meets Practice)

      Research output: Books and anthologies › Book

    3. Published

      Multisensory Design of Retail Environments: Vision, Sound, and Scent

      Sarstedt, M., Imschloß, M. & Adler, S. J., 01.01.2023, Wiesbaden: Springer Fachmedien. 72 p. (Science meets Practice)

      Research output: Books and anthologies › Book

    4. Journal articles › Transfer › Not peer-reviewed
    5. Published

      Wie suchst du so? Wie Sprachtechnologie den Suchprozess verändert und warum gesprochene Suchanfragen zu besseren Suchergebnissen führen.

      Imschloß, M., 11.2023, In: Absatzwirtschaft. 2023, 11, p. 48 1 p.

      Research output: Journal contributions › Journal articles › Transfer

    6. Journal articles › Research › Peer-reviewed

    7. Don't ignore the floor: Exploring multisensory atmospheric congruence between music and flooring in a retail environment

      Imschloss, M. & Kuehnl, C., 01.10.2017, In: Psychology and Marketing. 34, 10, p. 931-945 15 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    8. Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations

      Wiegand, N. & Imschloss, M., 01.11.2021, In: Journal of Interactive Marketing. 56, 1, p. 18-40 23 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    9. Feel the Music! Exploring the Cross-modal Correspondence between Music and Haptic Perceptions of Softness

      Imschloss, M. & Kuehnl, C., 01.12.2019, In: Journal of Retailing. 95, 4, p. 158-169 12 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    10. How mobile app design impacts user responses to mixed self-tracking outcomes: Randomized online experiment to explore the role of spatial distance for hedonic editing

      Imschloss, M. & Lorenz, J., 11.04.2018, In: JMIR mHealth and uHealth. 6, 4, 13 p., e81.

      Research output: Journal contributions › Journal articles › Research › peer-review

    11. The impact of digital transformation on the retailing value chain

      Reinartz, W., Wiegand, N. & Imschloss, M., 01.09.2019, In: International Journal of Research in Marketing. 36, 3, p. 350-366 17 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    12. Published

      The Managerial Relevance of Marketing Science: Properties and Genesis

      Schauerte, N., Becker, M., Imschloß, M., Wichmann, J. R. K. & Reinartz, W. J., 01.12.2023, In: International Journal of Research in Marketing. 40, 4, p. 801-822 22 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    13. E-pub ahead of print

      Value creation in post-pandemic retailing: a conceptual framework and implications

      Imschloß, M. & Schwemmle, M., 28.12.2023, (E-pub ahead of print) In: Journal of Business Economics : JBE. 39 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

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