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Monika Imschloß

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Prof. Dr. Monika Imschloß

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  1. Published

    Wie suchst du so? Wie Sprachtechnologie den Suchprozess verändert und warum gesprochene Suchanfragen zu besseren Suchergebnissen führen.

    Imschloß, M., 11.2023, In: Absatzwirtschaft. 2023, 11, p. 48 1 p.

    Research output: Journal contributions › Journal articles › Transfer

  2. Published

    Value creation in post-pandemic retailing: a conceptual framework and implications

    Imschloß, M. & Schwemmle, M., 08.2024, In: Journal of Business Economics : JBE. 94, 6, p. 851-889 39 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  3. Accepted/In press

    Using LLMs in sensory service research: initial insights and perspectives

    Imschloss, M., Sarstedt, M., Adler, S. J. & Cheah, J. H., 2025, (Accepted/In press) In: Service Industries Journal. 22 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  4. Published

    The Managerial Relevance of Marketing Science: Properties and Genesis

    Schauerte, N., Becker, M., Imschloß, M., Wichmann, J. R. K. & Reinartz, W. J., 01.12.2023, In: International Journal of Research in Marketing. 40, 4, p. 801-822 22 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  5. The impact of digital transformation on the retailing value chain

    Reinartz, W., Wiegand, N. & Imschloss, M., 01.09.2019, In: International Journal of Research in Marketing. 36, 3, p. 350-366 17 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  6. Published

    Multisensory Design of Retail Environments: Vision, Sound, and Scent

    Sarstedt, M., Imschloß, M. & Adler, S. J., 01.01.2023, Wiesbaden: Springer Fachmedien. 72 p. (Science meets Practice)

    Research output: Books and anthologies › Book

  7. Published

    Multisensory Design of Retail Environments: Vision, Sound, and Scent

    Sarstedt, M., Imschloß, M. & Adler, S. J., 26.11.2024, Zweite Auflage ed. Wiesbaden: Springer Fachmedien. 83 p. (Science meets Practice)

    Research output: Books and anthologies › Book

  8. Published

    Multisensorisches Design von Verkaufsumgebungen: Sehen, Hören, Riechen

    Sarstedt, M., Imschloß, M. & Adler, S., 29.09.2022, 1. ed. Wiesbaden : Springer Gabler. 74 p. (Science meets Practice)

    Research output: Books and anthologies › Book

  9. How Music Touches: Investigating the Influence of Sounds on Haptics

    Homburg, C., Imschloß, M. & Kuehnl, C., 2014, Proceedings of the 2014 American Marketing Association Winter Educators' Conference. Hunter, G. & Steenburgh, T. (eds.). Orlando: American Marketing Association, p. C80-C81 2 p. (MA Educators Proceedings; vol. 25).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research

  10. How mobile app design impacts user responses to mixed self-tracking outcomes: Randomized online experiment to explore the role of spatial distance for hedonic editing

    Imschloss, M. & Lorenz, J., 11.04.2018, In: JMIR mHealth and uHealth. 6, 4, 13 p., e81.

    Research output: Journal contributions › Journal articles › Research › peer-review

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