Monika Imschloß
Prof. Dr.
Contact
Prof. Dr. Monika Imschloß
- Management studies
- Psychology
Research areas
- Published
Wie suchst du so? Wie Sprachtechnologie den Suchprozess verändert und warum gesprochene Suchanfragen zu besseren Suchergebnissen führen.
Imschloß, M., 11.2023, In: Absatzwirtschaft. 2023, 11, p. 48 1 p.Research output: Journal contributions › Journal articles › Transfer
- Published
Value creation in post-pandemic retailing: a conceptual framework and implications
Imschloß, M. & Schwemmle, M., 08.2024, In: Journal of Business Economics : JBE. 94, 6, p. 851-889 39 p.Research output: Journal contributions › Journal articles › Research › peer-review
- Accepted/In press
Using LLMs in sensory service research: initial insights and perspectives
Imschloss, M., Sarstedt, M., Adler, S. J. & Cheah, J. H., 2025, (Accepted/In press) In: Service Industries Journal. 22 p.Research output: Journal contributions › Journal articles › Research › peer-review
- E-pub ahead of print
Unpacking olfactory marketing: initial evidence for the positive effects of scented parcels on post-order consumer responses in e-commerce
Oberwegner, N., Cantner, F., Imschloss, M. & Zürn, M. K., 06.08.2025, (E-pub ahead of print) In: Marketing Letters. 14 p.Research output: Journal contributions › Journal articles › Research › peer-review
- Published
The Managerial Relevance of Marketing Science: Properties and Genesis
Schauerte, N., Becker, M., Imschloß, M., Wichmann, J. R. K. & Reinartz, W. J., 01.12.2023, In: International Journal of Research in Marketing. 40, 4, p. 801-822 22 p.Research output: Journal contributions › Journal articles › Research › peer-review
The impact of digital transformation on the retailing value chain
Reinartz, W., Wiegand, N. & Imschloss, M., 01.09.2019, In: International Journal of Research in Marketing. 36, 3, p. 350-366 17 p.Research output: Journal contributions › Journal articles › Research › peer-review
- Published
Multisensory Design of Retail Environments: Vision, Sound, and Scent
Sarstedt, M., Imschloß, M. & Adler, S. J., 01.01.2023, Wiesbaden: Springer Fachmedien. 72 p. (Science meets Practice)Research output: Books and anthologies › Book
- Published
Multisensory Design of Retail Environments: Vision, Sound, and Scent
Sarstedt, M., Imschloß, M. & Adler, S. J., 26.11.2024, Zweite Auflage ed. Wiesbaden: Springer Fachmedien. 83 p. (Science meets Practice)Research output: Books and anthologies › Book
- Published
Multisensorisches Design von Verkaufsumgebungen: Sehen, Hören, Riechen
Sarstedt, M., Imschloß, M. & Adler, S., 29.09.2022, 1. ed. Wiesbaden : Springer Gabler. 74 p. (Science meets Practice)Research output: Books and anthologies › Book
How Music Touches: Investigating the Influence of Sounds on Haptics
Homburg, C., Imschloß, M. & Kuehnl, C., 2014, Proceedings of the 2014 American Marketing Association Winter Educators' Conference. Hunter, G. & Steenburgh, T. (eds.). Orlando: American Marketing Association, p. C80-C81 2 p. (MA Educators Proceedings; vol. 25).Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research