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Monika Imschloß

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Prof. Dr. Monika Imschloß

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    1. Published

      Multisensory Design of Retail Environments: Vision, Sound, and Scent

      Sarstedt, M., Imschloß, M. & Adler, S. J., 01.01.2023, Wiesbaden: Springer Fachmedien. 72 p. (Science meets Practice)

      Research output: Books and anthologies › Book

    2. Published

      The Managerial Relevance of Marketing Science: Properties and Genesis

      Schauerte, N., Becker, M., Imschloß, M., Wichmann, J. R. K. & Reinartz, W. J., 01.12.2023, In: International Journal of Research in Marketing. 40, 4, p. 801-822 22 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    3. Published

      Multisensorisches Design von Verkaufsumgebungen: Sehen, Hören, Riechen

      Sarstedt, M., Imschloß, M. & Adler, S., 29.09.2022, 1. ed. Wiesbaden : Springer Gabler. 74 p. (Science meets Practice)

      Research output: Books and anthologies › Book

    4. Published

      Just do it – Die Sprache effektiver Slogans

      Imschloß, M., 12.2024, In: Absatzwirtschaft.

      Research output: Journal contributions › Journal articles › Transfer

    5. Published

      KI-Interaktion: Menschlicher durch Dialog

      Imschloß, M., 14.06.2024, In: Absatzwirtschaft.

      Research output: Journal contributions › Journal articles › Transfer

    6. Published

      Value creation in post-pandemic retailing: a conceptual framework and implications

      Imschloß, M. & Schwemmle, M., 08.2024, In: Journal of Business Economics : JBE. 94, 6, p. 851-889 39 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

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