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Michael Gielnik

Prof. Dr.

Michael Gielnik

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Prof. Dr. Michael Gielnik

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  1. 2009

  2. Biased consumers' hypotheses on price-quality-relationships: Influences of numerical anchors

    Molz, G., Gielnik, M. & Stephan, E., 2009, Consumer Behavior. Saito, F. (ed.). Hauppauge: Nova Science Publishers, Inc., p. 197-211 15 p.

    Research output: Contributions to collected editions/works › Chapter › peer-review

  3. 2006

  4. Does the introduction of the Euro have an effect on subjective hypotheses about the price-quality relationship?

    Molz, G. & Gielnik, M., 17.06.2006, In: Journal of Consumer Behaviour. 5, 3, p. 204-210 7 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

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