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Professorship for Corporate Management, Strategy and Organisation

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  1. Published

    Purchase intention and attitude towards advertisements on Instagram: an empirical study using Instagram Stories

    Woo, L. J. & Suessmair, A., 05.2024, In: International Journal of Economics and Business Research. 27, 3, p. 434-471 38 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  2. Published

    Perceived Price Fairness in Pay-What-You-Want: A Multi-Country Study

    Bettray, J., Süßmair, A. & Dorn, T., 27.05.2017, In: American Journal of Industrial and Business Management. 7, 5, p. 711-734 24 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  3. Published

    Kosten-Nutzen-Analyse und Human Resources (HR)

    Süßmair, A. (ed.) & Rowold, J. (ed.), 2007, 1 ed. Weinheim: Julius Beltz Verlag. 191 p.

    Research output: Books and anthologies › Collected editions and anthologies › Education

  4. Published

    Kosten-Nutzen-Analysen von E(lectronic)-Learning

    Süßmair, A. & Voigtländer, C., 2007, Kosten-Nutzen-Analysen und Human Resources. Süßmair, A. & Rowold, J. (eds.). Weinheim: Julius Beltz Verlag, p. 94-121

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Education › peer-review

  5. Published

    Kosten-Nutzen-Analysen in der Praxis – Pilotierung der Evaluation einer Computerized-Numerical-Control (CNC)-Trainingsmaßnahme

    Süßmair, A., 2007, Kosten-Nutzen-Analysen und Human Resources. Süßmair, A. & Rowold, J. (eds.). Weinheim: Julius Beltz Verlag, p. 138-154

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Education › peer-review

  6. Published

    Kosten-Nutzen-Analysen im Bereich Human Resources – eine verhaltensorientierte ökonomische Perspektive

    Süßmair, A., 2007, Kosten-Nutzen-Analysen und Human Resources. Süßmair, A. & Rowold, J. (eds.). Weinheim: Julius Beltz Verlag, p. 80-93

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Education › peer-review

  7. Published

    Konzepte der Nutzenerfassung in Managemententwicklung und Corporate Universities: Theorien, Anwendungen, Perspektiven

    Deller, J. & Süßmair, A., 2006, In: Wirtschaftspsychologie. 8, 1, p. 32-44 13 p.

    Research output: Journal contributions › Journal articles › Research

  8. Published

    Knowledge transfer during the integration of knowledge-intensive acquisitions

    Scheunemann, M. & Süßmair, A., 2013, In: International Journal of Economics and Business Research. 5, 1, p. 75-95 21 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  9. Published

    Is it really worth it? A test of pay-what-you-want pricing strategies in a German consumer behaviour context

    Dorn, T. & Süßmair, A., 2016, In: Global Business and Economics Review. 18, 1, p. 82-100 19 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  10. Published

    Getting down to specifics on RCA [Resource Consumption Accounting]

    Krumwiede, K. & Süßmair, A., 06.2007, In: Strategic Finance. 88, 12, p. 50-55 6 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

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