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Professorship for Corporate Management, Strategy and Organisation

Organisational unit: Section

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Topics

Die Forschungsprojekte stellen die Verhaltensorientierung von Individuen und Gruppen in den Mittelpunkt. Dabei liegt der Schwerpunkt auf transdisziplinäre Ansätze sowie internationale Ausrichtung der Forschungsprojekte.

Publications (27)

Purchase intention and attitude towards advertisements on Instagram: an empirical study using Instagram Stories

Research output: Journal contributions › Journal articles › Research › peer-review

The economic and psychological effects of cash transfers in development cooperation

Research output: Journal contributions › Journal articles › Research › peer-review

Video Game Microtransactions & Loot Boxes - An Empirical Study on the Effectiveness of Social Responsibility Measures

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

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Activities (47)

83rd Annual Meeting of the Academy of Management

Activity: Participating in or organising an academic or articstic event › Conferences › Transfer

Business & Economics Society International Conference

Activity: Participating in or organising an academic or articstic event › Conferences › Transfer

82nd Annual Meeting of the Academy of Management - AOM 2022

Activity: Participating in or organising an academic or articstic event › Conferences › Research

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Most downloaded publications

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