Institute of Marketing
Organisational unit: Institute
Topics
Das Institut für Marketing bündelt Fachkompetenzen aus verschiedenen Bereichen der Marketingforschung. Folgende Themen und Fragestellungen, die überwiegend interdisziplinären Charakter aufweisen, stehen dabei im Mittelpunkt:
Dienstleistungsmarketing;
Tourismusmanagament;
Customer Relationship Management;
Non-Profit-Marketing;
Qualitative Marktforschung;
Werbewirkungsforschung;
Vertriebsforschung;
Voraussetzungen für beruflichen Erfolg in Organisationen;
Die Forschungsarbeiten der Institutsmitglieder zeichnen sich überwiegend durch eine ausgeprägte Anwendungsorientierung aus.
Tourismuspolitischer Dialog - 2013
Edgar Kreilkamp (Organiser)
24.04.2013Activity: Participating in or organising an academic or articstic event › Conferences › Education
Springer (Publisher)
Edgar Kreilkamp (Editor)
2010 → …Activity: Publication peer-review and editorial work › Editor of series › Research
School of Management and Technology (Organisational unit)
Kerstin Brockelmann (Office)
2007 → 2012Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
School of Management and Technology (Organisational unit)
Kerstin Brockelmann (Deputy member)
2014 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
School of Management and Technology (Organisational unit)
Ilona Wistuba (Deputy member)
01.10.2010 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
School of Management and Technology (Organisational unit)
Kerstin Brockelmann (Member)
01.01.2021 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Professional School (Organisational unit)
Kerstin Brockelmann (Chair)
01.04.2014 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Professional School (Organisational unit)
Kerstin Brockelmann (Chair)
01.10.2009 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Professional School (Organisational unit)
Kerstin Brockelmann (Member)
01.01.2021 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Master of Social Management (Organisational unit)
Kerstin Brockelmann (Chair)
01.01.2020 → 31.12.2020Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees