Institute of Marketing
Organisational unit: Institute
Topics
Das Institut für Marketing bündelt Fachkompetenzen aus verschiedenen Bereichen der Marketingforschung. Folgende Themen und Fragestellungen, die überwiegend interdisziplinären Charakter aufweisen, stehen dabei im Mittelpunkt:
Dienstleistungsmarketing;
Tourismusmanagament;
Customer Relationship Management;
Non-Profit-Marketing;
Qualitative Marktforschung;
Werbewirkungsforschung;
Vertriebsforschung;
Voraussetzungen für beruflichen Erfolg in Organisationen;
Die Forschungsarbeiten der Institutsmitglieder zeichnen sich überwiegend durch eine ausgeprägte Anwendungsorientierung aus.
- Conferences
Tourismuspolitischer Dialog - 2013
Edgar Kreilkamp (Organiser)
24.04.2013Activity: Participating in or organising an academic or articstic event › Conferences › Education
- External workshops, courses, seminars
Adito CRM Strategie-Event - 2019
Kerstin Brockelmann (Speaker)
14.11.2019 → 16.11.2019Activity: Participating in or organising an academic or articstic event › External workshops, courses, seminars › Transfer
- Learned societies and special interest organisations
Marketing Club Hamburg e.V. (External organisation)
Kerstin Brockelmann (Member)
01.01.2019 → 31.12.2019Activity: Membership › Learned societies and special interest organisations › Transfer
Marketing Club Hamburg e.V. (External organisation)
Kerstin Brockelmann (Member)
01.01.2014 → 31.12.2014Activity: Membership › Learned societies and special interest organisations › Transfer
Marketing Club Hamburg e.V. (External organisation)
Kerstin Brockelmann (Member)
01.01.2015 → 31.12.2015Activity: Membership › Learned societies and special interest organisations › Transfer
Marketing Club Hamburg e.V. (External organisation)
Kerstin Brockelmann (Member)
01.01.2016 → 31.12.2016Activity: Membership › Learned societies and special interest organisations › Transfer
Marketing Club Hamburg e.V. (External organisation)
Kerstin Brockelmann (Member)
01.01.2017 → 31.12.2017Activity: Membership › Learned societies and special interest organisations › Transfer
Marketing Club Hamburg e.V. (External organisation)
Kerstin Brockelmann (Member)
01.01.2018 → 31.12.2018Activity: Membership › Learned societies and special interest organisations › Transfer
Marketing Club Hamburg e.V. (External organisation)
Kerstin Brockelmann (Member)
01.01.2020 → 31.12.2020Activity: Membership › Learned societies and special interest organisations › Transfer
Marketing Club Hamburg e.V. (External organisation)
Kerstin Brockelmann (Member)
01.01.2021 → …Activity: Membership › Learned societies and special interest organisations › Transfer
- Leuphana academic councils and committees
College (Organisational unit)
Kerstin Brockelmann (Member)
01.01.2020 → 31.12.2020Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
College (Organisational unit)
Kerstin Brockelmann (Coordinator)
01.01.2020 → 31.12.2020Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
College (Organisational unit)
Kerstin Brockelmann (Chair)
01.08.2021 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Frauen und Gleichstellung (Organisational unit)
Kerstin Brockelmann (Office)
2001 → 2011Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Graduate School (Organisational unit)
Kerstin Brockelmann (Office)
2009 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Graduate School (Organisational unit)
Kerstin Brockelmann (Chair)
01.01.2020 → 31.12.2020Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Graduate School (Organisational unit)
Kerstin Brockelmann (Coordinator)
01.01.2020 → 31.12.2020Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Leuphana Universität Lüneburg (Organisational unit)
Kerstin Brockelmann (Full member)
01.10.2010 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Leuphana Universität Lüneburg (Organisational unit)
Kerstin Brockelmann (Deputy member)
01.04.2018 → 31.07.2021Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Master of Social Management (Organisational unit)
Kerstin Brockelmann (Chair)
01.01.2020 → 31.12.2020Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees