Organisation profile

The Faculty of Management & Technology was newly established in 2022. It is the academic home of 2.540 Bachelor and Master students as well as researchers - 45 professors and 90 research assistants -from the fields of Management, Business Informatics, Engineering and Psychology. The interrelations and collaborations between these disciplines are very important to the members of the faculty, which is expressed through the interdisciplinary degree programs as well as manifold cross-departmental research efforts.

The focus topics of the Faculty are reflected in its degree programs: 4 major and 8 minor programs at the College, 9 master's programs and 5 doctoral programs at the Graduate School, and 15 part-time programs at the Professional School provide academic training in the fields of Business Administration, Business Information Systems, Business Education, and Engineering, as well as Management and Entrepreneurship, Accounting and Finance, and Organizational Psychology.

Topics

As part of the Leuphana University of Lüneburg, a leading institution for innovative research and teaching, we inspire business and society through the fusion of management and technology as well as entrepreneurial thinking and critical reflection. We build a community for inspiring ground-breaking ideas in business and society.
We combine disciplinary strengths from the fields of management, business informatics, engineering, and psychology into a unique interdisciplinary profile that advances knowledge, entrepreneurial thinking, and responsible action in business and society.
In research, we pioneer understandings of and solutions to the core challenges of our time, such the digitalization, demographic change, and climate change. In teaching, we challenge conventional wisdom and inspire entrepreneurial thinking as well as responsible action. In business and society, we team up with local and global partners to contribute to the regional development of Northern Germany.

  1. Published

    The Impact of Power Distance Orientation on Recipients' Reactions to Participatory Versus Programmatic Change Communication

    Helpap, S., 01.03.2016, In: The Journal of Applied Behavioral Science. 52, 1, p. 5-34 30 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  2. Published

    Lernen in der digitalisierten Welt

    Groß, M., 09.2015, In: HR Performance. 6/2015, p. 20-23 4 p.

    Research output: Journal contributionsJournal articlesTransfer

  3. Published

    Grüner Strom aus der Region für die Region: Bericht über den gleichnamigen Workshop im Rahmen des Energieforums 2015 an der Leuphana Universität Lüneburg

    Bettinger, C. & Holstenkamp, L., 2015, Lüneburg: Universität Lüneburg, Institut für Bank-, Finanz- und Rechnungswesen (IBFR), 24 p. (Arbeitspapierreihe Wirtschaft und Recht; no. 24).

    Research output: Working paperWorking papers

  4. Published

    Anmerkungen zur Bestimmung der Finanzierbarkeit von Erneuerbare-Energien-Projekten als Bestandteil von Smart-Microgrid-Konzepten

    Holstenkamp, L., Degenhart, H. & Bettinger, C., 2015, Lüneburg: Universität Lüneburg, Institut für Bank-, Finanz- und Rechnungswesen (IBFR), 28 p. (Arbeitspapierreihe Wirtschaft und Recht; no. 23).

    Research output: Working paperWorking papers

  5. Published

    Wertermittlung von Mauerwerksbauten nach Vergleichswert, Sachwert und Ertragswert

    Ohler, A., 2014, Mauerwerksbau aktuell 2014: Praxishandbuch für Architekten und Ingenieure. Graubner, C-A., Rast, R. & Schneider, K-J. (eds.). Berlin: Beuth Verlag, 15 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  6. Published

    The Impact of TV Ads on the Individual User's Purchasing Behavior

    Stange, M., 15.12.2015, Thirty Sixth International Conference on Information Systems, Fort Worth 2015: ICIS 2015 Proceedings. A. F. I. S. (ed.). AIS eLibrary, 18 p.

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  7. Published

    Cross-Channel Real-Time Response Analysis

    Funk, B. & Abou Nabout, N., 2016, Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Busch, O. (ed.). Springer, p. 141-151 11 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesTransfer

  8. Published

    "No Goal Conflict!" Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives

    Ober-Heilig, N. & Bekmeier-Feuerhahn, S., 2014, Paradigm Shifts & Interactions: 43rd annual conference; Conference proceedings. Bigné, E. (ed.). Universitat de València, p. 121 1 p.

    Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearchpeer-review

  9. Published

    Social Desirability and its Impact on Audience Research

    Bekmeier-Feuerhahn, S., Bögel, P. M. & Heinen, A., 2014, Paradigm Shifts & Interactions: EMAC 2014 European Marketing Academy 43rd annual conference; Conference Proceedings. Bigné, E. (ed.). Universitat de València, p. 121 1 p.

    Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearchpeer-review

  10. Published

    10 Jahre Hochschulfusion in Lüneburg

    Chantelau, F., 01.12.2015, In: NordÖR. 12, p. 518 - 524 7 p.

    Research output: Journal contributionsJournal articlesTransfer