Nadine Ober-Heilig - Speaker
Sigrid Bekmeier-Feuerhahn - Coauthor
The survival of museums in the leisure market is challenged by a growing experience economy. However, many still refrain from strategic experiential marketing strategies because they fear to contradict their objectives as educational institutions. In our study we analyse the effects of an experiential museum design on both marketing objectives and non-profit objectives of museums. In an experiment we tested the effects of an experiential versus a non-experiential museum design on visitors and non-visitors using computer simulations. The results of this study show a positive impact of the experiential design on both types of museum objectives. As a conclusion museums can use strategic experiential design to improve both their market and societal position.
03.06.2014 → 06.06.2014
43rd Annual Conference of the European Marketing Academy - EMAC 2014: Paradigm, Shifts & Interactions
03.06.14 → 06.06.14
Valencia, Spain
Event: Conference
Related by researcher
Sigrid Bekmeier-Feuerhahn (Coordinator)
01.04.2024 → 31.03.2026
Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Stephan Wallaschkowski (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
05.07.2023 → 08.07.2023
Activity: Participating in or organising an academic or articstic event › Conferences › Research
Stephan Wallaschkowski (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
31.05.2023 → 02.06.2023
Activity: Participating in or organising an academic or articstic event › Conferences › Research
Sigrid Bekmeier-Feuerhahn (Chair)
01.04.2023 → 31.03.2024
Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Stephan Wallaschkowski (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
14.09.2022 → 16.09.2022
Activity: Talk or presentation › Conference Presentations › Research
Sigrid Bekmeier-Feuerhahn (Member)
01.04.2022 → 31.03.2026
Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Lennart Seitz (Speaker), Julia Woronkow (Coauthor), Sigrid Bekmeier-Feuerhahn (Coauthor) & Krutika Gohil (Coauthor)
16.06.2021
Activity: Talk or presentation › Conference Presentations › Research
Stephan Wallaschkowski (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
18.08.2020 → 21.08.2020
Activity: Talk or presentation › Presentations (poster etc.) › Research
Stephan Wallaschkowski (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
10.06.2020 → 12.06.2020
Activity: Talk or presentation › Presentations (poster etc.) › Research
Sigrid Bekmeier-Feuerhahn (Participant)
23.01.2020 → 25.01.2020
Activity: Participating in or organising an academic or articstic event › Conferences › Research